Posts Tagged ‘customer experience’

How customers interact with their favorite brands has evolved over the past half-century. I know for me, the experience has been transformational in my lifetime alone. When I first started paying attention to branding and marketing at a young age, businesses who showed their phone numbers on their advertisements were savvy. Later on, that became […]

Digital transformation is the means of modernizing the systems that businesses use to create, deliver, and sustain meaningful customer experiences. This modernization ensures that businesses remain attuned to their most digitally savvy customers. Businesses that embrace mobile as a critical piece of a larger digital transformation plan will take the lead in their marketplace. In […]

The digital commerce landscape is highly competitive and estimated to continue growing rapidly for B2C and B2B in the coming years. $3.5 trillion forecast for B2C eCommerce by 2019 (eMarketer) $1 trillion forecast for B2B eCommerce by 2020 (Forrester) While this is a prime opportunity for B2C and B2B companies, the brands that deliver exceptional […]

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

Oracle OpenWorld, is quickly approaching and the Perficient team extends a warm welcome to come visit with us. Perficient is proud to be an exhibitor at Oracle OpenWorld, which is being held September 18-22 in San Francisco. Visit us at booth #1715 to meet with subject matter experts and thought leaders and learn how we’ve […]

I remember back in 2012 when Apple first launched Siri on its iPhones as a new and innovative way to engage and offer customers a practical way to use their smartphones. As an iPhone user myself, having the feature was exciting because it meant being able to call friends, perform searches, and set alarms without […]

When it comes to digital solutions in healthcare I hear a lot about introducing a retail strategy. Sure, there is a lot to gain by peeking our heads over the fence at other industries so that we can learn and implement successfully upon the expectations our healthcare consumers have gained with their experience outside of […]

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

I’m working through some fun interface issues in my Under Armour / HTC Band.  It’s the equivalent of a fitbit but with a few extras that come with a higher price tag.  I use this as an example of how important it is to get the experience right.  You can’t afford to get it wrong […]

“Customer experience” is all the rage these days. And Oracle has got your back. In a recent major release (IP2015) of its Siebel platform, Oracle introduced a function called usage pattern tracking (UPT). It provides insight into user behavior, similar to web analytics. Here’s a summary of UPT’s features: Can be used to analyze system […]

Rick Bauer over on our Microsoft Blog had a good point to make regarding search.  Like him, I find that all too often, site search and search optimization come in dead last. It’s time to re-platform, upgrade or simply join the world of Customer Experience Platform site management. You hold internal meetings where rough budgets are […]