Posts Tagged ‘Content’

Historically when performing content migration with Sitecore we used to deal with database backups. In a modern SaaS world, we do not have the luxury of neither managing cloud database backups, nor the corresponding UI for doing this. Therefore, we must find an alternative approach. Technical Challenge Let’s assume we have a legacy Sitecore website, […]

I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]

What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]

According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]

My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]