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Posts Tagged ‘Competitive advantages’

Image of an open book with a light bulb and connected dots that look like digital neurons. This signifies that intentional corporate innovation can evolve if managed well.

12 Lessons Learned while Managing Corporate Innovation

The Road to Managing Corporate Innovation I started out at an ad agency in southern Indiana in 2002. Our clients were interested in technology and our agency helped them find their way. At the same time, I was building the web development and digital strategy team within the agency. We began doing things intentionally with […]

Long exposure night photo of the silhouette of a person on a hill with the stars in the sky tracking as radial lines around the North Star. Symbolizing goal setting.

North Star Goal Setting

Goal Setting Options Abound There are many ways that businesses set goals, choose priorities, and ensure that their teams are rowing in the same direction. You’ve probably created SMART goals, been asked to use OKRs, watched KPIs, laid out Vision Boards, or updated Kanban Boards. These are all great tools to help keep team alignment. […]

How Amazon Will Likely Influence Your B2B Marketplace Strategy

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]