A health insurance client of mine recently embarked on an initiative to truly have “trusted data” in its Enterprise Data Warehouse so that business leaders could make decisions based on accurate data. However, how can one truly know if your data is trustable?? In addition to having solid controls in place (e.g., unique indexes on […]
Posts Tagged ‘Big Data’
10 Considerations for a Successful Sitecore Azure Implementation
You’ve likely heard of Sitecore, an enterprise-class .NET web content management system (CMS) with extensive tools designed for marketers, as well as Microsoft’s cloud computing platform and infrastructure, Windows Azure – but how much do you know about Sitecore Azure? If you are already using Sitecore, or are considering it, and are also interested in […]
NRF: Using Technology to ‘Get Connected’ in Retail
Information will be the basis for competitive advantage so make it everything you do. A decisive theme conveyed during a number of sessions at NRF for retailers has been the demand for knowledge automation. Ginni Rometty set the tone with a call to arms during the IBM Keynote. Whether it’s uncovering new sources of information […]
Retail Trends 2014: #4 – The Enterprise Ascends into the Cloud
The cloud trend continues into 2014 as more cloud platforms mature, confidence in security and reliability grows, and the retail use cases for cloud begin to overlap with driving trends like mobile and big data. Analysis from Aberdeen and Accenture show retail investments doubling or tripling through 2015 as cloud business cases begin to prove […]
Retail Trends 2014: #3 – Customer Analytics and Big Data Innovation
Our third Retail Tech Trend of 2014 is the continuing endeavor to know everything about everything with analytics and big data. Retail has led the way in leveraging shopper and shopping data for greater customer-centricity, and the combination of staggering growth in available data and maturing of the analytics infrastructure will conspire for even sharper insights. […]
Retail Trends 2014: #2 – Personalized Shopping for the Connected Consumer
In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]
5 Reasons Big Data Improves Personalization of Medicine
I enjoyed an article today in IT Business Edge about the ways that Big Data is improving outcomes. We hear that all the time, right? But what does it really mean? Why does more (and better) patient data lead to improved healthcare for all? When business intelligence is leveraged properly to deliver insights to healthcare […]
Data Indiscretions
Data loaded into a TM1 or SPSS model will, in most cases, include files consisting of thousands (or hundreds of thousands) of records. It is not reasonable, given the number of fields and records in files of this size, for you to visually inspect all fields in every record (of every file) for missing or […]
Primary Practices for Examining Data
SPSS Data Audit Node Once data is imported into SPSS Modeler, the next step is to explore the data and to become “thoroughly acquainted” with its characteristics. Most (if not all) data will contain problems or errors such as missing information and/or invalid values. Before any real work can be done using […]
Presto! The new SQL engine for Big Data
Facebook has been one of the software pioneers when it comes to Big Data. They have an continuously increasing amount of data that constantly needs to be indexed and queried in a fast, efficient manner. Facebook originally developed Hive which is a distributed data warehouse that allows for querying and managing of large data sets. They released […]
Ready for the Next Wave of Data-Driven Marketing in Banking?
I recently came across a book for bank and financial marketers written by Jay Kassing, one of the world’s most respected data analytics experts in the industry. The Financial Brand actually featured his book on its site last week along with some excerpts from the book (reinterpreted for the web). One of those excerpts stood […]
The CIO and CMO Imperative: Collaboration
Because technology is now a key tool that enables marketing, the CMO – CIO worlds have collided, requiring enhancements to collaboration not only among those two groups, but also across the organization. But what is it that has changed, and what are these new challenges that we face? What’s changed? The business is directing the technology budget. CIOs […]