Posts Tagged ‘b2b commerce’

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]

According to Frost & Sullivan, B2B eCommerce sales are estimated to reach $12 trillion globally by 2020. The market opportunity is one of many motivating factors for B2B companies to improve and re-platform their eCommerce sites. Don’t believe it? Then, consider this: 85% of B2B companies invested in improving their eCommerce sites in 2015 (Forrester) […]

Rising consumer expectations in the always-on digital world have greatly influenced the experience for B2B commerce. Buyers on the business side expect a digital commerce experience where: • Products are easy to find • Buying process is simple and efficient • Order fulfillment is fast and accurate However, manufacturers and distributors struggle to deliver an […]

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

Today’s B2B commerce transactions need to be streamlined, providing an experience that’s quick, reliable and efficient to satisfy changing buyer expectations. However, the customer experience on your eCommerce site depends heavily on your platform and how it integrates with all of your other systems. An optimized, personalized B2B buying experience that provides an environment for […]

Traditional B2B selling channels have remained influential over the years. However, the rapid adoption of digital technologies and increasing buyer expectations have upped the ante for B2B sellers. Today’s B2B commerce transactions need to be streamlined, providing an experience that’s quick, reliable and efficient to satisfy changing buyer expectations. In parts 1 and 2 of […]

B2B companies realize there’s an advantage to stepping up their digital commerce experience. With B2B commerce sales estimated to reach $1 trillion globally by 2020, it’s important to consider and adapt the top trends that will grow your digital commerce. In part 1, we revealed the importance of optimizing the B2B digital commerce experience and […]

In the always-on digital world we live in, the convenience of mobile devices and online commerce have evolved the simplest tasks like calling a cab, ordering takeout, or shopping at our favorite stores. Because we all participate in online commerce on a daily basis, we have certain standards of what qualifies as an exceptional or […]

Over the last two decades, online shopping has seeped into our daily lives. Our favorite retailers and brands continue to make this experience easier and more convenient with options to shop on our mobile devices. When imagining the ultimate online experience, pure-play retailers like Amazon come to mind. This company has revolutionized B2C commerce, but […]

One of the things I enjoy most at Perficient is having the opportunity to hear first-hand our customers before and after implementation stories. When I was at Magento Imagine a few weeks ago, I was able to meet Ashley Gensler, the spirited and driven founder and CEO of Loom Decor. Perficient has been helping her […]

“The times they are a-changing,” to quote Bob Dylan, and this couldn’t be more true for B2B sales. Self-service B2B commerce is on the rise, estimated to grow from $780 billion in 2015 to $1 trillion by 2020. While traditional B2B selling channels remain influential, the combination of ubiquitous digital technologies and increasing buyer expectations […]

7 websites 35,000 page views per day 40% of site traffic coming from mobile These are the key stats for BSN Sports, the largest distributor of team sports apparel and sports equipment in the U.S. In 2015, this client entrusted Perficient with building its first eCommerce site on Magento Enterprise. After seeing the trend in mobile […]