Commerce

Client Success: Feature & Benefits of Magento 2

One of the things I enjoy most at Perficient is having the opportunity to hear first-hand our customers before and after implementation stories. When I was at Magento Imagine a few weeks ago, I was able to meet Ashley Gensler, the spirited and driven founder and CEO of Loom Decor.
Perficient has been helping her start-up home décor company for a few years, from building the initial Magento eCommerce site, and following through to the transition to the new Magento 2 release. As a business owner, she came from the design side of the house and has developed a keen depth of understanding the technology that supports her business.
The complexity of not only offering direct to consumer commerce, but also a B2B model for interior designers is possible with Magento and the Perficient Digital solution. This upgrade extended and improved upon the initial build because of new features and performance enhancements.
Feature/Benefits of Magento 2.0

  • Optimized for mobile using the integrated responsive design reference theme
  • Reduced overall page weight to enable to the visuals load on the page faster using minifying bundling code and image compression
  • Improved page load times with caching capabilities and performance improvements which is expected to impact conversion rates when the new site goes live in a few Magento_B2B_Commerce_Trends_Guideweeks
  • Enhanced configuration capabilities for the catalog of more than 8,000 design inspirations
  • Developed custom code to allow users to share their custom designs via social media using a URL that is specific to their unique product configuration

She was recently interviewed for a story in B2B Commerce World about the work she’s done, and the goals of her new commerce site. To read more about the Perficient and Loom Décor experience, click here.
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About the Author

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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