Posts Tagged ‘adobe summit’

The past year has flown by. How can it be that 365+ days have come and gone since we last packed up our bags and headed to Las Vegas for one of our most anticipated weeks of the year – Adobe Summit. It’s chockful of digital marketing news, best practices, hands-on learning, and of course, a […]

One of the most highly anticipated sessions at Adobe Summit 2018 is AEM Rockstar. In 2017, the inaugural contest and session drew a packed ballroom, with each of the five finalists presenting their favorite Adobe Experience Manager (AEM) tip or trick. The best part? The “Shark Tank” element, as the winner is chosen right then and […]

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

The first Adobe Rockstar contest and session took place during last week’s Adobe Summit 2017. A few months ago, marketers and technologists submitted their top Adobe Experience Manager (AEM) tips, and five AEM gurus won a free pass to attend Summit as well as the opportunity to present in the session, Adobe Experience Manager Rockstar: The top tips […]

Adobe Summit 2017 showcased a powerful feature of OAK Indexing that comes with Adobe Experience Manager (AEM) 6.3 with OAK Version 1.6.1. Oak Index Analyzer provides attributes that help in boosting search to get the desired results. The way it works is that each of the indexes can be defined with analyzer nodes with properties defined […]

While attending one of the hands-on session labs at Adobe Summit 2017, I came across an interesting tool: the AEM Chrome Plug-in. Add the plug-in to your Chrome browser and configure it. When you open the Chrome Developer Tools, it shows as a tab. The UI is very simple and easy to navigate. It as a […]

At Adobe Summit 2017, personalized customer experience was on display in the general sessions, sneaks and many other areas. However, in talking with individuals, I kept hearing that personalization is what they want to do, but they are finding it difficult to replicate what they see at conferences. Some stats to support why personalization is […]

We’ve seen many innovative features and products launched at Adobe Summit 2017. As a developer, one cool feature that attracted me the most was the development of a hybrid mobile application with PhoneGap along with Framework7 open source UI framework. When developing a mobile application using JavaScript, CSS and native libraries, I have faced issues with […]

For the past six years at Adobe Summit one of the highlight sessions is called Adobe Sneaks. In this session, Adobe employees display their ideas on future projects and innovations for Adobe customers, potential customers and partners. Not all of the innovations displayed at Sneaks make it into actual products, but in the past, most sneaks have […]

“Preserving the status quo is not a strategy.”  That’s how Adobe CEO Shantanu Narayen kicked off the Adobe Summit on Tuesday. He was speaking of digital disruption and transformation in general, but what amounted to a vision statement could just as easily sum up the burgeoning new alliance between his company and Microsoft. The status […]

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]