Strategy and Transformation

Previously, I outlined the opportunities companies can take to implement sustainability protocols. This submission continues to identify sustainability measures companies can take. When building a roadmap for the supply chain organization, leadership can look at sustainability in two ways: by considering the impact of each operational component in the supply chain separately, or holistically viewing […]

Most programs we deliver at Perficient Digital follow the Plan, Build, Run methodology for our work and client delivery. We chose this methodology for how it aligns with how we execute programs as consultants to our clients. Even with the defined phases of Plan, Build, Run, teams run into challenges. This is especially true as a […]

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

Previously, I highlighted stakeholder management in a change management initiative and the benefit that comes with it. This blog will highlight how proper stakeholder assessments can provide efficient planning and strategies. At least once a week, I open my spam folder to find hundreds of messages. Sometimes I’ll briefly scan them before deleting, and other […]

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

Companies often pursue a digital transformation that only focuses on one aspect of the business while missing other areas that are equally important. This ultimately leads to failure because a successful digital transformation requires an understanding of how every facet of your business affects customers and how to incrementally change each area to keep customer […]

The following is the second blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In our first blog in this series, we explored the current state of cloud and how it has changed over time. In this blog, we will take a look at how cloud […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Every single customer interaction with your brand has an impact on sales, retention, […]

The blog “5 Ways Your Data Warehouse Is Better In the Cloud” outlined the advantages of running your data warehouse in the cloud. In this blog, we look at the high-level considerations for migrating your data warehouse to the cloud. Building the Business Case for Migrating Your Data Warehouse Many companies facing expensive on-premises product […]

Journey mapping is an exercise that helps organizations understand customer pain points and plan a positive experience accordingly.

In what appears as a highly coordinated attack by a single actor, 23 local government agencies in the state of Texas were hit with ransomware. This extends the recent trend where local government entities were targeted, some of which have led to the attackers being paid millions of dollars via crypto-currency. A first line of […]

The following is the second blog in a series about software containers and Kubernetes, and their importance in modern application delivery. In our last blog in this series, we looked at what software containers are and their evolution over time. In this blog, we will examine the reasons that businesses are turning to containers and […]