Strategy and Transformation

If you’re reading this blog, I hope you’re also following our social media feeds, downloading our guides, and browsing our website. Maybe you’ve sat in on a presentation or a webinar from us. Better yet, maybe we’ve had a chance to do business together. If so you may have picked up on a Perficient Digital’s […]

At the NRF’s Shop.org conference this week, we’re seeing a renewed emphasis on personal values in the marketing mix. The retail industry continues to be disrupted in new and interesting ways, but brands are finding success taking personalization to a much more personal level. Anna Cole, Director of eCommerce at Carhartt, talked  about their experiences […]

There are often times when we need to have what I would call super users in Sitecore environments – users that need access to pretty much everything without being logged in as a Sitecore admin. Below is the list of roles a super user should be a member of along with Sitecore’s explanation of what […]

In March 2011, Sebastian Thrun, who was the founder of Google[X], did a Ted talk where he spoke about the passion he has for self-driving cars. You can watch the full video below, but he starts his talk with the one moment, in 2009, that changed the direction of his life. It was the moment […]

              Mobile is an interesting beast. Users have a different experience for a variety of reasons. Not the least of which is the fact that you interact with mobile almost anywhere and definitely outside your home or work. Obviously that sets up a lot of opportunity if you can […]

Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube”  Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]

CMO.com has an interesting and short article on the “Personalization Payoff: 3 New Approaches to CRM Data”  I like the article because the author gets into why you have a CRM system in the first place.  You have the system to manage the customer experience from first touch (sales) through the entire lifecycle (marketing and […]

The technical underpinning of the “World Wide Web” have changed.  For one, when was the last time you heard reference to the world wide web?  When was the last time you typed in www for that matter.  The technology used to service the digital world has expanded remarkably as customers flock to digital channels for […]

On September 12, Apple announced a new generation of iPhone: the iPhone 8 and 8 Plus. And it’s worth taking notice. It ignites what Shel Israel and Robert Scoble refer to as “The Fourth Transformation,” which will happen faster than the previous three technological leaps forward. What is “The Fourth Transformation” exactly? It’s putting augmented […]

Business intelligence (BI) technologies enable wealth management firms to analyze raw data, with the goal of improving decision making, enhancing client relationships, increasing operational efficiency, and adhering to legal and regulatory compliance mandates. A properly designed BI framework can provide financial services companies with a rich, intuitive user interface that enables business users to run […]

Yesterday, at the Pierre Hotel in New York City, the 2017 Delivering Alpha Conference gathered the most important players in asset management. At 3:00 Eastern Time, Jamie Dimon, CEO of J.P. Morgan Chase took the microphone…and Wall Street reacted quickly. By 3:01 ET, bitcoin was down 2 percent. So, what exactly did he say about […]

As Hurricane Harvey slammed into the U.S., with Irma, Jose and Katia on his tail, people across the U.S. grabbed their phones to hunt for apps that could help them track the storm, find gas and keep in touch with loved ones. With family living on the Gulf Coast and my mother “vacationing” at Disney, […]