The Bipartisan Budget Act of 2018 addresses relief for the California wildfires of 2017, including, but not limited to: “Qualified individuals” whose primary residences were in specific wildlife disaster zones between October 8 and December 31, 2017 have several new opportunities to access plan benefits that are not otherwise available, including not being hit with […]
Strategy and Transformation
Leading Organizational Change – Art or Science?
For better or worse, leading organizational change – especially for an external consultant – tends to carry a certain mystique. Perhaps this exists because some aspects of organizational change are intangible, unplanned, and require intuition. Thus, leaders seek out a consultant who can spread “magic dust” throughout the organization to get people to change and […]
Implementing Effective EDI Strategy
In today’s world implementing effective EDI strategy is very challenging. Every enterprise needs to have visibility, whether or not EDI transactions are in compliance with established the policies and procedures to effectively manage their businesses. With a high emphasis on compliance and accountability, every important step of the transaction lifecycle needs to be tracked, inspected, […]
Executive Introduction to Machine Learning – How To Make Predictions
In my previous article (see Executive Introduction to Machine Learning), I provided a concise, jargon-free introduction to what is machine learning. I basically described it as four steps: 1) Take data in; 2) Run it through an algorithm to make a prediction; 3) help the machine learn to make better predictions; 4) predict something based […]
7 Ways My 3 Year Old Improves My Relationships at Work
My wife and I met in college, married after 4 years, waited 13 years before having children, and we now have 2 daughters. We have a 3-year-old (Maggie) and 18-month-old (Addie). I knew that I would continue to grow as a parent, but had no idea the impact kids would have on my professional development […]
Why Paid Search’s Last-Click Attribution Model is Dying
In recent years, Google’s been highly invested in educating advertisers on various attribution models, and making data sets readily available and easy to analyze. The old way of relying on last-click attribution was often problematic and limited. It essentially ignores early touch points that sow seeds for future conversion harvests, making it tough for marketers to optimize […]
Sitecore Personalization with Snippets – Part 3, Embedded Macro Personalization
In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute. This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers. In part 2, we introduced […]
Executive Introduction to Machine Learning
In a recent post, Michael Porter asked “What Does AI Have To Do With Strategy?” In discussing the transformational nature of AI, he suggested the very first question you should ask is, “What is AI and Machine Learning?” Lately, I’ve been doing a lot of research into machine learning to understand the concepts and deep […]