Platforms and Technology

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]

Today’s Guest Keynote at the 2017 Sitecore Symposium featured Kenneth Cukier, author of Big Data. The following are my notes from the session: Question: Is AI overhyped, underhyped, or don’t know? Over: about 6% Under: about 7% Don’t know: Not enough to add up to 100% Story: Nascar racing has a couple key questions. One […]

The 2017 Sitecore Symposium kicked off with a video highlighting multiple customers wanting to be free: To get the things they want To be understood Mark Frost, new CEO of Sitecore, kicked it off. He spoke about significant tech improvements that help brands connect with their customers. Stats: 2,900 attendees from 57 countries 600 companies […]

I have talked to many clients over the last month that are very interested in the new Siebel Innovation Pack 2017. There are new enhancement to Open UI functionality, Oracle continues to build on the mobile platform and vertical mobile applications, a new Open UI Test Automation suite has now been included, and many have […]

The beginning of the holiday season also represents a time to look towards 2018 and the technology trends most pertinent for executives. Even though we continue to be in unprecedented growth around cloud and DevOps solutions, other areas are gaining steam and stand to dominate media attention in the years ahead. One area to look […]

Every year at Microsoft Inspire, we participate in the U.S. One Commercial Partner (OCP) community project. This is one of our favorite parts of Inspire – we love getting involved with the local community and sharing our time with them. This year, Perficient joined Microsoft at The Fishing School in Washington, D.C. to install a […]

Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of […]

In today’s digital economy, enterprises face disruption by innovative business models and new players in the established industries. With multi-channel experiences the norm, many consumers have little patience for organizations who drop the ball on their customer service and product initiatives. More so, with more options on the market than ever and the search engine […]

Moving members in an Oracle Analytic Cloud Essbase outline is not as easy as it is in EAS Console. Here’s an overview of a not-so-genius method I found. Scenario: An account moves to a different parent. There is no move method in the OACS outline editor and if the account is shared elsewhere, we cannot […]

One of the buzzwords in the financial services industry is “machine learning.” While even among experts in the field there is no single accepted definition of machine learning, in simplest terms, machine learning focuses on the use of technology (often referred to as artificial intelligence or cognitive computing), to find solutions through continuous learning. It’s […]