Mobile

At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best-known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post, I’ll share with you some of those challenges and opportunities, and […]

The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Perficient Digital sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital marketing and how they must adapt for the mobile-first world. In the coming weeks I’ll be sharing some in-depth […]

Take a quick trip down memory lane with me…the year is 2007 and you’re at your desk. You’re using your desktop computer to surf websites that were built with HTML tables and Flash, the user experience clunky and the styles an abomination in today’s standards. Your cell phone beside you; you don’t think twice about using it for anything […]

You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today’s post, I’m going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on U.S. […]

We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture.  Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example.  I’ve had two separate clients in 2017 tell me that when they […]

According to Pew Research, nearly three-quarters of Americans now own a smartphone, double from just six years ago. Among the younger 18-to-29 demographic, nearly nine in ten own a smartphone, signifying its ubiquity. No matter the age group, smartphones have become a key communication device, used for everything from capturing life’s most important moments to […]

We’ve seen many innovative features and products launched at Adobe Summit 2017. As a developer, one cool feature that attracted me the most was the development of a hybrid mobile application with PhoneGap along with Framework7 open source UI framework. When developing a mobile application using JavaScript, CSS and native libraries, I have faced issues with […]

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]

Mobile devices are getting more important than ever in our society. A large amount of Android and IOS applications are developed to make our lives convenient in every possible way. Most mobile apps are usually running on the devices with various models and different platforms. The automated testing for these apps therefore shall be conducted […]

Brick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, […]

Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t […]

Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]