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Mobile

Develop Your Next Mobile Application with AWS

According to Pew Research, nearly three-quarters of Americans now own a smartphone, double from just six years ago. Among the younger 18-to-29 demographic, nearly nine in ten own a smartphone, signifying its ubiquity. No matter the age group, smartphones have become a key communication device, used for everything from capturing life’s most important moments to […]

#AdobeSummit Standout: PhoneGap and Framework7 for Mobile Apps

We’ve seen many innovative features and products launched at Adobe Summit 2017. As a developer, one cool feature that attracted me the most was the development of a hybrid mobile application with PhoneGap along with Framework7 open source UI framework. When developing a mobile application using JavaScript, CSS and native libraries, I have faced issues with […]

Mobile App vs Mobile Web – How to Decide Between the Two?

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]

How to Configure Appium Grid for Mobile Automation Testing

Mobile devices are getting more important than ever in our society. A large amount of Android and IOS applications are developed to make our lives convenient in every possible way. Most mobile apps are usually running on the devices with various models and different platforms. The automated testing for these apps therefore shall be conducted […]

4 Things Shoppers Want from Brick-and-Mortar Retailers

Brick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, […]

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Why Chatbots Will Change Customer Experience Forever – Here’s Why #109

Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t […]

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Why Mobile First Means Thinking Beyond the Browser – Here’s Why #108

Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]

User Experience Design Beyond the Screen

Every morning I take the elevator up 12 floors to the office that I work in. Sometimes, to kill a few seconds I’ll pull out my phone and check Facebook or email to see the latest. While on this elevator ride, I never use: Netflix, Pandora, Google Maps, or Uber. It may sound obvious, but […]

2017 Trends: Mobile Demand Creates Connectivity Challenges

We will continue to explore the top 5 healthcare provider trends for 2017. My previous posts in this blog series highlighted our first two trends: Handing the Patient Portal Reins to the Patient and Connecting the Patient to Connected Health. In our third trend we will look at how the increased demand for mobile will […]

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31 Must Know Stats About The Continuing Growth of Voice Commands With Smartphones

Do you talk to your mobile device in public? Would you do it on the street, but not in a restroom? Why? We wanted to know, so we surveyed 914 users to learn how they interact with devices today, with many questions focusing on how they use voice commands with their smartphones. Without further ado, […]

How Enterprise Mobile Goes Beyond Customer Experience

It’s a well-known fact that the consumer mobile market is nearing the point of saturation, which has led many businesses to pull back on B2C mobile initiatives and instead focus on one singular customer experience. But what about enterprise mobile? The internal, B2B, business-use applications? Enterprise mobile goes beyond customer experience: enterprise mobile creates a […]

Mobile Devices Behavior: Slack Me – I am Over Email!

It’s that time of the year again to reflect on how we did on last year’s New Year’s resolutions. One of my goals last year was to keep up on my email and maintain a clean inbox. I tried several methods to keep my new found motivation, such as only checking and responding to emails […]

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