Innovation + Product Development

Application migration is a significant part of any organization’s cloud journey. There are five primary approaches for application migration to the cloud: rehost, refactor, revise, rebuild, and replace. Each of these approaches require minor adjustments depending on the detail of the specific application migration. In a few cases, it is possible you might need to […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]

Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Including delivering a great customer experience, building a great digital experience, maintaining a loyalty program, providing comprehensive digital self service, and on and on. When you hear about a digital […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]

When it comes to offshore software development outsourcing, companies need to ensure their software outsourcing partner has a robust automated testing program. It’s vital for all team members, whether outsourced or in-house, to be on the same page and share the same understanding of how testing is meant to impact and improve the product’s overall […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]

It’s been a little over a decade since DevOps started to make its way into the mainstream of software development. But rather than experience a wane in popularity, it’s become integral to different areas of the software development lifecycle. DevOps, it seems, is going the way of Agile with the percentage of companies having adopted […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]

Companies looking to develop microservices can find they’ve bitten off more than they can chew if they don’t properly anticipate several hurdles that come with microservices. In some situations, microservices can actually just be monoliths in disguise if teams aren’t careful. However, applying reactive principles can help teams overcome a number of these issues and […]

Companies looking to develop microservices can find they’ve bitten off more than they can chew if they don’t properly anticipate several hurdles that come with microservices. In some situations, microservices can actually just be monoliths in disguise if teams aren’t careful. However, applying reactive principles can help teams overcome a number of these issues and […]

I recently had a thought-provoking lunch with Byron Reese on the topic of his newest book, artificial intelligence (AI). Because they seem to be used interchangeably, I asked him whether there is a difference between AI and algorithms, because I have more of an issue with the latter than the former – in concept at least. My […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]