Digital Marketing

If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas […]

Last updated: April 12, 2019 – Pagination: Where would we be without it? If you’re running an eCommerce site of virtually any size, you almost certainly use pagination to organize your products. From eCommerce giants like Amazon and eBay to smaller niche brands, pagination is an essential component for both user experience and for search […]

SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right […]

We’re back! It’s time for another installment of “Things your website content migration is missing.” Last time, we explained how to set goals for your content migration and discussed why they’re important. If you haven’t read that article yet, now’s the time to do so – otherwise, today’s post won’t make much sense! Creating effective […]

Search targeting hasn’t been merely about keyword selection for quite a while. The continued evolution toward persona and intention targeting in recent years gives advertisers a new experience with unprecedented options. These days, search targeting has become more about figuring out who your customers are – where they go, what they research, their likes (and […]

Podcasts are an effective tool to easily engage with a diverse audience of healthcare consumers. Men and women of various ages actively download or listen live to podcasts, and they want relevant, unique content to entertain and educate them on the go. In 2016, 64 percent of people age 12 and older who listened to […]

Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t […]

Think of your brand as a person, trying to forge a relationship with your customer. First impressions count. Consistency counts. Friendships are built off of authenticity, and knowing what to expect from an interaction. Your brand – and the experiences you provide that reinforce that brand – is what allows you to build relationships with […]

Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]

Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]

Recently I had to build a report in Sitecore to show the latest updates done on the content tree of a Sitecore instance and had to determine which users made those changes. One of the other important things on this report was the ability to have content authors generate the report from the Content Editor. If you ever need to perform such actions, the Sitecore Powershell Extensions (SPE) module is probably your best bet.

Some companies make the mistake of believing that perception of their brand is completely defined by their brand identity–the logo, typefaces, colors, voice, imagery, etc., they have chosen to represent themselves. In reality, your brand only gives half of the picture. Your brand tells how you would like to be perceived, but it’s your customers […]