Digital Marketing

Accelerated Mobile Pages (AMP) is an open-source project that allows website publishers to make their web pages faster, and as a result, create a better user experience. However, the way that AMP was launched, and the time it’s taken to build it out has led to many misconceptions about whom AMP is a good fit […]

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the primary characteristics of highly useful content […]

The first quarter of 2017 showed US digital ad spend is up 23 percent to $19.6 billion. And Facebook and Google are expected to pull in 63 percent of US digital ad spend in 2017. When it comes to Facebook advertising spend specifically, eMarketer reported that “2017 will be the first year when Facebook captures more than […]

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

Have you ever wondered how visitors actually interact with your website? While analyzing your quantitative data is vital for understanding the numeric impact, we also need to understand the qualities of our consumers, or, the qualitative data. In previous posts about improving your website and increasing conversions, we briefly discussed how to identify A/B test ideas. Today, […]

What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to […]

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this final of four video excerpts from that conversation, Eric asks Gary about a “user happiness score” mentioned by another Google engineer in […]

Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Quality matters, so Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Perficient […]

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Bidding automation in paid search is a hot topic and a growing area of opportunity for profit-minded advertisers. As the scope of digital marketing programs continues to increase, sophisticated bidding tools can provide greater scale and precision to reach optimal return targets. It’s no surprise that AdWords has been emphasizing its own Smart Bidding tools. […]