Digital Marketing

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc., a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. By acquiring […]

In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen claims these […]

Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.

Most Facebook business pages seem to be hanging on for dear life these days, and some have already given up. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen throws your brand page a rope, giving you tips from brand pages that still get huge organic reach on […]

There are over two million blog posts published daily. You read that right – two million. Every. Single. Day. So of course, that makes everyone (us included) ask, “who in the world needs another blog?” What could we possibly have to say that hasn’t already been said? What do we have to add to an already crowded conversation landscape?

George has another harebrained scheme, but he needs to get Jerry’s cooperation for it to work. Can he sell it to Jerry? Was getting Kramer involved a good idea? (Is it ever?) That gang may never work together well, but your digital marketing channels must for you to succeed. In this episode of our popular […]

If you’ve ever worked with an SEO or received an SEO audit, then you’ve probably heard about HTML tags like canonicals, noindex, and structured data markup. It can be overwhelming to try and tackle all these complex tags to fix duplicate content and earn rich results, not to mention the challenge of scaling them across […]

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

More choice seems like it would always be better, but too many options can actually paralyze your customers into indecision and reduced satisfaction. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the paradox of choice, and how marketers can turn it from a negative to a […]

The villagers caught a black hat SEO and brought him to the wise knight for trial. Let’s be thankful that SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge gives evidence that SEO has […]

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]