Digital Marketing

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that “For now it’s only a very lightweight signal”, but how small? In today’s post, I will share: Data from […]

In this episode oh Here’s Why, Eric and Mark discuss the do’s, don’ts, and dangers of Private Blog Networks and Microsites. They walk through how private blog networks are created, for what reasons they get created, and how and why to avoid them. They also discuss microsites, how they can be considered Private Blog Networks, […]

Last month, I had the opportunity to attend a direct response marketing conference with a friend of mine who’s been in the business for decades. Direct response’s endgame is to create just that – a “direct response” from the consumer, such as a phone call to a toll-free number, click to visit a website, etc. […]

Last week, I ventured to Anaheim, CA, for Forrester Research’s Why Good Is Not Good Enough conference. I wanted to find out how, in a world of same-day e-commerce, self-driving cars and ubiquitous Wi-Fi, the stewards of the world’s top brands were managing to keep their customers happy. Across the two days, mic’ed-up presenters and tweeting […]

In this episode of Here’s Why, Mark and Eric discuss the Singularity, Google’s ever-evolving Artificial Intelligence, the Knowledge Vault, making sure that we keep our robot overlords happy, and much more. For a deeper dive into the world of Google’s Knowledge vault, check out Eric’s article: Knowledge Graph Advances From Google. Don’t miss a single […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

Mark Polly, a Direct at Perficient, recently wrote a blog post on attending a speaking engagement pertaining to utilizing social insights when engaging customers while at Customer Engagement World in New York this week.  The CIO of Mohawk industries spoke about their process of engaging customers and how they use real-time customer insight and end-to-end process […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

Are you a freak? “Why would I want to be a freak?” you might ask. New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it. Chris thinks that in our hyper-connected world where almost anyone has […]

In this episode of Here’s Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello’s recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven’t read it already, definitely check out Mark’s incredibly in-depth guide: […]

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]

Written by Paul Plakut This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, […]