Digital Marketing

Last September, I published an article on Boxes and Arrows about the benefits of a sound taxonomy and its ROI in a website redesign project. In this follow-up of the “Taxonomy of Spices and Pantries” series, I walk through the planning questions of scoping a taxonomy project: Planning a taxonomy covers the same questions as planning […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the search marketing section of the report. Audience Targeting Becoming More […]

If you work in technology or digital, there are projects that are “mission critical” or “do or die.” Many of our projects rate that description because our clients are asking us to help them implement a digital experience or customer experience with enterprise-wide impact. These projects are critical to the sponsors and the business, but lives […]

Once upon a time there was a kind smart girl named Cinderella. All of the animals loved her, especially two mice named Gus and Jaq Mac and PC. They’d do anything for the girl they called Cinderelly. Cinderella lived with her stepmother and two stepsisters, Anastatsia and Drizella. They were very mean to Cinderella, making her work all day […]

Accurate tracking is vital to the success of any paid search account. Without it, you could be losing credit for some of the success you’re having and be unable to justify continuing some campaigns. It’s important to know when data is not coming through in your website analytics platform and what to do to fix […]

Just as the promise of technology in marketing is undeniable, so are the challenges many companies face when integrating it with their marketing. In many organizations, marketing teams aren’t reaching their potential in digital marketing, frequently due to technological obstacles, whether internal or external. “Kovalev v Szilagyi 2013 Fencing WCH SMS-IN” by Marie-Lan Nguyen is licensed under CC-BY […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

These days it’s not enough to be just a brand. You’ve got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors. In this episode of Here’s Why, Mark and Eric will discuss not only what makes a 10X brand, but what […]

UPDATE 18 March 2015: Twitter announced today that the rollout of the algorithmic timeline is now complete to all users, and that there have been very few opt-outs. In addition, they report that since introducing the new timeline, they have seen a rise “in things like per-user favorites, retweets, replies, tweets, and daily usage.” UPDATE 10 […]

While Sitecore continues to extend Content Editor functionality to the Experience Editor, Content Editor remains the interface of choice for developers and power users. Its performance can significantly impact the productivity of any development team. With the fairly simple adjustments I outline here, you can optimize Sitecore Content Editor performance and usability. Tweaking the Tree […]

When watching the Summer Olympics, the track and field athletes are astounding to watch, especially the 110 or 100-meter hurdles. How is it possible to run at such speeds, successfully clear each hurdle, and cross the finish line in record time? You may feel the same when it comes to digital transformation. Making an organizational […]

Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what […]