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Marketing Automation

Developing a Target Account Strategy

Developing a Target Account strategy can seem like a daunting task. With so many stakeholders, politics and opinions to take into consideration, it’s often a task that is pushed to the wayside. Besides, an ABM platform is what you really need, right? …wrong. You can’t buy your way into an ABM Strategy and the same […]

Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Third-Party Bidding Automation: Inside Adobe Media Optimizer

Bidding automation in paid search is a hot topic and a growing area of opportunity for profit-minded advertisers. As the scope of digital marketing programs continues to increase, sophisticated bidding tools can provide greater scale and precision to reach optimal return targets. It’s no surprise that AdWords has been emphasizing its own Smart Bidding tools. […]

How to Use Marketo’s Forward to a Friend Feature

This feature enables you to track those who forward your email to a friend. You can identify influencers who share your emails as well the First Name, Last Name and Email Address of those who receive the forwarded email. To add this feature to your next Marketo email send, complete the following steps. In your […]

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