Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]
Content Marketing
Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update
When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]
Perficient Wins Excellence in Governance Award at 2023 Acquia Engage Awards
Perficient’s dedication to excellence and innovation has again been recognized at the 2023 Acquia Engage Awards. Out of 50 finalists from various industries and regions across the globe, we’ve been selected as a winner in the Excellence in Governance category. This category recognizes brands that have used technology to support regulatory compliance and/or information security […]
Generation Alpha: 5 Traits That Will Reshape Healthcare
My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 2: Payers
This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 1: Providers
The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other […]
Using Rendering Parameters on a XM Cloud component
What about Rendering Parameters? I recently did a POC using rendering parameters in a component in XM Cloud. In this blog i will describe my approach, issues faced and how i overcame them. Adding a rendering to a component, is relatively straight forward in Sitecore development, i.e.(https://doc.sitecore.com/xmc/en/developers/xm-cloud/walkthrough–building-a-simple-rendering.html). However, there are some circumstances where things are […]
Enhancing Content Efficiency with Smart Crop in AEM
In today’s digital landscape, captivating visuals play a pivotal role in engaging online audiences. Adobe Experience Manager (AEM), a robust content management system, offers a wide array of powerful features to streamline content creation and delivery. Among these features, Smart Crop functionality is a valuable tool for optimizing and automating image cropping to fit various […]
AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]
Physician Blogs: How to Position Your Physicians as Thought-Leaders
When people need to find a doctor, most of them turn to the internet. That means your organization’s physicians must find ways to stand out in this hyper-connected, hyper-competitive marketplace. As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your […]
Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement
Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]
Healthcare Blogs: A Prescription for Healthcare Marketing Success
If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]