Content Marketing

Implement personalization of Sitecore components based on third-party integrations can be a challenge. This post will share one quick way to accomplish this AND help your content authors out.

🕙 It’s almost time!     In just under a week, on April 24th, I will be presenting at the next Ask the Community Expert session about AEM Content Reports. I previously covered AEM Content Reports in my post New From Perficient Digital: Content Reports in AEM. This webinar will go deeper and show you […]

Imagine you’re at a dinner party. You don’t want to hear a sales pitch — you want to be entertained by others and socialize. The same goes for people on social media – that’s why it’s “social.” Healthcare stories should focus not on what you want to share, but on what your audience wants to […]

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

Responsive Web Design (RWD) offers a cost effective, high quality and easily managed delivery of content to a variety of devices. Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design goodness with an intuitive content authoring experience […]

In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute.  This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers. In part 2, we introduced […]

In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers.  In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization. This […]

Thanks to Foodbot, Eric always gets his soup just the way he likes it. Are your customers and prospects getting marketing messages that they will not only like, but remember, engage with, and act on? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains how more and […]

What is a Snippet? Snippets provide some much needed functionality within the Sitecore CMS. If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.

Mark insists on having different conversations on different devices, and it’s driving Eric nuts! But it’s true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen shares recent research that shows people prefer […]

BrainJocks has just released the latest and greatest version of our Sitecore accelerator – BrainJocks SCORE(TM) 3.0.

Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed rankings and favors individuals’ rankings. Mark Zuckerberg, Facebook CEO, says the goal of the pivot is to move users from the solitary and passive experience of consuming newsfeed toward more connections and interactions. Zuckerberg also […]