Data + Intelligence

If you’ve spent any time around a sports fan over the past two months, you’ll know that two things have been on their mind: NCAA March Madness and the Super Bowl. Both are premiere sporting events in the United States, offering advertisers a world stage and athletes the opportunity for their “one shining moment”. With […]

About a month ago I attended a local infosec panel discussion (Detect and Defend,  hosted by the St. Louis Business Journal).  I’ve seen a lot of panel discussions, and I’ve even been a panelist from time to time, but none of those events were as particularly engaging as this one.  All of the panelists seemed […]

This article in the Wall Street Journal details how KPMG LLC plans on using IBM Watson to automate routine tasks in audits. The article explains that auditors today often take samples of a client’s transaction to validate financial statements. Sheer volume and time prevents auditors from looking at all of a company’s transactions. the goal is […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

While Adobe Summit has a wide range of focuses, data seems to be a pretty big emphasis, especially with the the data co-0p and key predictive capabilities.  Hence another analytics session.  This particular one focused on best practices and getting past the basics. He started out with a couple polls, most of the attendees basically […]

Jon Bates Group Product Manger Data Science and Machine Learning, gave a session on how to gear up for higher analytics maturity.  Most people have nailed descriptive analytics but are now being pushed to take it to the next level.  Jon wants to provide a vision of what that maturity is. How to do it: […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

For energy and utilities organizations, power outages and related incidents are typically the cumulative impact of many small incidents spread over time. It’s rare that a major outage is reported without some prior indication of part or process failure. The difficulty lies in proactively uncovering those issues before a significant incident occurs. Energy and utilities […]

  Are you excited for Adobe Summit? I know I am! We’re now down to the last few days before Adobe Summit starts on March 22nd and I’m getting my bags packed. This year, I’m bringing something new: a video camera! Every day, I’ll be sharing a video of my thoughts, insights and views on […]

Utilities nationwide are experiencing flat or declining revenue. This is due, in part, to the fact that the public steals 1% of the energy created by electric companies by re-configuring their meter or re-routing energy around the meter. Perficient created a theft detection solution built on analytics platforms and tools, such as SAS and R, […]

As experts in MicroStrategy, it’s our goal to provide you with the tools, knowledge, and resources that you need to maximize the value of your MicroStrategy investment. On March 15, MicroStrategy officially announced the General Availability (GA) of MicroStrategy 10.3. This is the third version of MicroStrategy 10 to be released under MicroStratgy’s new “90 day cadence […]

  Every industry experiences cybercrime, but possibly none more than the financial services space, with an average annualized cost of $13.5 million. In last month’s newsletter, the Financial Services Information Sharing and Analysis Center (FS-ISAC) shared several threats to look out for in 2016. While most are not new, the number of occurrences continue to […]