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IBM Connect: Active Site Analytics and WebSphere Portal

Thomas Stober, IBM Lead Architect WebSphere Portal Foundation, gave a presentation at IBM Connect 2013 titled “Enhance WebSphere Portal Delivery with Real time Active Analytics Insights”. Of course, site analytics tracks user interaction with your site and can be a key input to help you optimize your portal design. It also can play an […]

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Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords […]

Gartner PCC – User Experience Platform Update

Gene Phifer spoke about the trends in what Gartner calls the User Experience Platform (UXP). The big change from last year appears to be a split in the emerging UXP market into Suite vendors and Lean vendors. Gartner sees many vendors, such as IBM, Microsoft, and Oracle expanding more and more into the Suite side […]

Adobe Analytics Experience Management

Adobe CQ5 as a Portal

We’ve seen a lot of interest in Adobe CQ5 lately. One question that comes up a lot is about CQ5’s portal capabilities. Michael Porter blogged last year about the trend of Web Content Management systems to become more portal-like (see Web Content Management’s Trend Towards Portals). It is true that overall CQ5 has lots of traditional […]

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Gartner Magic Quadrant for Horizontal Portals 2011

On October 28, 2011, Gartner updated their Magic Quadrant for Horizontal Portals. While not much has changed from 2010 in the leader’s quadrant, there are a few new names on the chart in the other quadrants. In the pictures here you can see the 2010 version compared to 2011. Microsoft, IBM and Oracle continue to […]

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12 Cool Things you can do with Unica’s Affinium NetInsight

Next up in our series of cool things about analytics article series, is Unica’s Affinium NetInsight. This package is packed with power, yet is simple to use, is easy to install, and is also available on demand. To get a better understanding of some of the key capabilities of this tool, I spoke with Akin […]

Analytics

Javascript location and Analytics Accuracy

Last year in our Web Analytics Shootout report we discussed the effect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at the bottom of your page (right […]

Analytics

10 Cool Things you can do with IndexTools

One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we went through 10 cool things you can do with IndexTools. Here they are: 1. […]

Analytics

11 Cool Things you can do with HBX Analytics

Next up in our series of cool things about analytics article series, is Visual Sciences’ HBX Analytics. To help me learn the ropes of HBX Analytics, I had the capable help of Ali Behnam, who works in professional services at Visual Sciences. What you will see in the points below is a highly configurable application […]

Analytics

10 Cool Things you can do with Clicktracks

One of the web analytics packages that we have been evaluating during our Analytics Study is Clicktracks. Clicktracks offers a powerful analytics capability, at an affordable price. So as part of our 10 Cool Things analytics article series, I thought it would make sense to dig into it a bit deeper. I sat down with […]

Analytics

Web Analytics and Cookies

This article will review the several different ways that analytics software packages implement first-party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the package. These will also be identified and discussed. When contacting an analytics vendor […]

Analytics

When to use JSR 286 vs JSR 168 for portlets

Some confusion exists in the portlet development community, because many vendors tout their compliance with JSR 168 standards and less rarely talk about JSR 286 compatibility. I think this is mostly due to the fact that prior to JSR 168 becoming mainstream, the standards were loose and vendors built to their own specifications. So becoming […]

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