Analytics

Peter Nieforth is the Chief Executive Officer and Co-Founder of Vitrium Systems. Mr. Nieforth was instrumental in bringing together the founders who designed Vitrium’s business model based on Narayan Sainaney’s research and protected pdf technology. Mr. Nieforth specializes in financing, organizing and commercializing promising start-ups, most recently acting as Director of Investment for The Loreto […]

The following is the transcript of a discussion between Avinash Kaushik and Eric Enge about what it takes to be successful as a blogger. Avinash Kaushik is a Web Analytics expert and well known for his Occam’s Razor blog. He is also the author of a book on Web Analytics called Web Analytics: An Hour […]

Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]

This is the second part of the Final Report of the 2007 Web Analytics Shoot Out. You can see Part 1 of the Report here. Section 6: JavaScript Placement Matters One of the things I heard from the vendors was a concern about where their JavaScript was placed on the page, with respect to that […]

Introduction to the 2007 Analytics Shoot Out – by Jim Sterne In this updated 2007 Analytics Shoot Out, Perficient Digital takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the strengths and weaknesses of […]

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key takeaways. Section […]

Latest up in our series about web analytics packages is Unica’s Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screenshots and a description for each of the cool things. Here are the headlines: Creating custom […]

Rand is considered by many a new marketing and media pioneer and innovator. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investors Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He […]

Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]

Perficient Digital is pleased to announce the publication of the 2007 Web Analytics Shootout – Interim Report. A product of many months of effort (we started on this in October 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some […]

The following is the transcript of an interview with Brian Induni, the Executive Director of the Web Analytics Association. A native of Vermont, Brian Induni is the owner of Induni NorthWest, a web analytics consulting practice. He brings 20 years of experience in product, engineering and business management to his role, including four years as […]

The following is the transcript of an interview of Avinash Kaushik, Director of Web Analytics for a Fortune 500 company, conducted on January 19, 2007. Avinash Kaushik is a Web Analytics expert and a blogger (Occam’s Razor blog). He is also the author of a book on Web Analytics called Web Analytics: An Hour A […]