Analytics

No one has yet to build a time machine to take us 15 years (or even 60 seconds) into the future. It stands to reason that some companies may see predictive analytics as something of science fiction. However, organizations have been putting this to use for the past few years, and it’s gaining in popularity. […]

Many projects are incorrectly scheduled or structured, resulting in wasted effort, missed requirements and even project failure. A properly scheduled and structured digital marketing project drastically increases the probability of the project to succeed. This problem applies to many digital marketing projects, including websites, apps, email campaigns and more. So what does a properly structured and […]

Actionable analytics are powerful for moving your business forward. In previous posts, we revealed the difference between vanity and actionable metrics and how to capture actionable metrics through five key features of an analytics platform. However, making the shift to applying data-driven marketing goes deeper than implementing the right platform. You also have to align people […]

Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

There are several methods to validate and debug analytic implementations using Adobe App Measurement Libraries. Over-the-Top (OTT) Providers can use the following method to validate their analytics implementation for iPhone, android, Xbox 360,  Roku and connected TVs of all kinds, and more. The web proxy is the most common method for capturing analytics requests. Using a […]

As a marketer, you have more ways to connect and engage with your customers than ever before. All of these interactions across a wide variety of channels translate to being flooded with data about your customers. With all of this data available, only a small percentage of companies have tapped into its potential to move […]

So you have management buy-in to implementing Adobe Analytics, now what? It’s time to start to ensure digital governance is in place before you implement your Adobe Analytics solution. In the words of the great fictional Peter Parker, “With great power, comes great responsibility”. Building a safe digital governance program can provide a collaborative ecosystem […]

How effective is your digital marketing? It’s the multi-million-dollar question over which CMOs and Digital Marketing Managers lose sleep. Vanity metrics have typically been the first line of defense to justify marketing efforts to the C-Suite.  You’re familiar with these – things like number of page views, blog comments, impressions, downloads and click-through rates. But […]

The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]