Customer Experience + Design

Personalization in the automotive industry is something that every OEM is actively thinking about and working on right now – and I’ve covered this trend in its most birds-eye view form when it comes to personalization at scale. With new technology such as AI and machine learning accelerating, it is table stakes for OEMs to […]

In today’s rapidly evolving digital landscape, the integration of Artificial Intelligence (AI) and Design has led to remarkable advancements in User Experience (UX) and User Interface (UI) practices. This synergy between creativity and technology has not only transformed the way users interact with digital products but has also unlocked new dimensions of personalization, efficiency, and […]

In the world of Ecommerce, competition is fierce, and your potential customers are just a hop, skip, and click away from visiting your competitors’ sites. The first impression and encounter between your online store and a visitor can be the make or break on whether the visitor turns into a buyer, much like how first […]

Communication is an essential aspect of human interaction, allowing us to express ourselves, share ideas, and connect with others. However, for individuals with speech disabilities, this fundamental ability may present challenges that affect various aspects of their lives. In this blog post, we will delve into the world of speech disabilities, exploring the different types, […]

Welcome to the fourth session of our blog series on disabilities, where we aim to shed light on various impairments and the challenges individuals face in their everyday lives. In this installment, we focus on Deaf-Blindness disabilities, exploring the categories, characteristics, and barriers encountered by those living with Deaf-Blindness impairments. What is Deaf-Blindness Disabilities Deaf-Blindness […]

Zach Zalowitz recently joined Perficient as a Principal within our Order Management (OM) practice, bringing more than 15 years of experience in omni-channel supply chain solutions and hands-on experience with a focus on retail apparel and consumer packaged goods. We sat down with him to discuss his experience and thoughts on all things OM. Can […]

Introduction: Salesforce has provided an effective knowledge base tool called as Salesforce Knowledge which allows users to create and manage articles in Salesforce. With the help of Salesforce Knowledge feature one can write articles and share it securely anywhere and anytime it is needed. The Salesforce Knowledge Base is made up of knowledge articles, which […]

By 2030, the last of the 73 million baby boomers will cross the threshold into Medicare eligibility. Many of us have a somewhat dated view of the 65-plus population, but these folks aren’t your grandma’s grandma. Boomers may have grown up in an analog-world, but they have been steadily riding the technology wave ever since. […]

Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to […]

“I hate Sitecore.” As a developer, I have heard that many times.  But it’s usually not true.  It was probably not organized, configured, or explained logically.  Or the dev team never took the time to see the post-launch care through the eyes of the non-dev team that was going to inherit this system. Sitecore is […]

What is Generative AI? Generative Artificial Intelligence, or generative AI, is a categorical or descriptive term ascribed to algorithms using machine learning to create or “generate” new content. Generative AI ingests data and understands guidelines incredibly well. Therefore, businesses across industries are optimistic about the many ways it can help save them money and create […]

Welcome to the third session of our blog series on disabilities, where we aim to shed light on various impairments and the challenges individuals face in their everyday lives. In this installment, we focus on Cognitive disabilities, exploring the categories, characteristics, and barriers encountered by those living with cognitive impairments. Understanding Cognitive Disabilities Cognitive disabilities, […]