Customer Experience + Design

2012 has come to a close and it’s the start of a new year. On a personal level many of us may have established New Year’s Resolutions. From career goals and fitness goals to saving more money or kicking bad habits – we all want to start the year off right. Executive leaders in financial services and […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

As another year ends, many healthcare magazines, websites and journals have an article or two on what the trends were over the past year. No surprise that business intelligence (BI) made it onto every list. There is no doubt that BI solutions and initiatives, which improve reporting and analytics, will empower healthcare organizations to provide […]

Last November, UX Magazine posted an insightful article (Experience Design in the Agency Setting) on how to properly follow an experience design process inside of an agency setting. This is something many firms have struggled with, and some continue to do, as the role and important of user experience grows in the industry. Properly planning and […]

“To design responsively, one must prototype responsively.” – Martin Ridgway, 2013 Quoting myself. A good start. But honestly, the statement above is important. After all, how best to communicate principles of responsive design but to do it as early in the engagement as possible? However, prototyping should be fast and iterative. As of January 2013, […]

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice and tone? Glad you asked. The voice is like the “personality.” It helps define who the brand is. It is distinct and helps set you apart […]

Arial, Verdana, Georgia, Times New Roman, Courier New, Impact, Trebuchet and <shudder>Comic Sans</shudder>. Those are the basic web-safe fonts we’ve all been using for the majority of our text-based content since the dawn of time. Or at least, since the Web came along. If you wanted something “fancier” for your text, you had to use […]

At the recently concluded, Lean Startup Conference 2012, there was a interesting talk given by Matt Brezina of Sincerely regarding how they approach rapid mobile app development using Lean principles. This talk got me to thinking on how possibly similar principles might apply in an enterprise mobile app development world. Figure out the Minimum Viable […]

Join Perficient at IBM Connect this year. You can download the eBook “Get Bold”, and learn how the enterprise is responding to consumer expectations for engagement via social channels. Whether you are planning on attending IBM Connect or not, Perficient would like to offer you this valuable eBook. “Get Bold” explores innovative ways businesses are using social […]

The past year was very busy for the Perficient Financial Services team, and our blog reflects the time and hard work our group has put into sharing our business and technical knowledge. Throughout a year of banking technology innovation, increased regulatory pressure, and a renewed focus on growth and customer engagement, we’ve worked to keep […]

The past year was very busy for the Perficient Healthcare team, and our blog reflects the time and hard work our group has put in. Throughout a year of healthcare reform, regulations implementation, and numerous deadline changes, we’ve worked to keep our subscribers in the loop. As we start another busy year, here is a […]

At Perficient, we have been focusing on using gamification in healthcare applications to improve the patient engagement experience and help consumers of healthcare enjoy the experience more. One of the challenges of gamification of a mobile healthcare application or creating a social media community experience is designing the game and the interaction process with the […]