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Best of Year: Our Top Financial Services Posts

The past year was very busy for the Perficient Financial Services team, and our blog reflects the time and hard work our group has put into sharing our business and technical knowledge. Throughout a year of banking technology innovation, increased regulatory pressure, and a renewed focus on growth and customer engagement, we’ve worked to keep our subscribers and followers in the loop. As we start another busy year, here is a look back at the top 5 most viewed blogs from 2012:Top five.

  1. Turning Customer Data into a Banking Goldmine with Big Data   While I won’t share any easy “how to’s” for undertaking Big Data projects (I’ll save those for our webinar), I will share some benefits for the financial services industry and some staggering statistics on why Big Data is such a big deal for banking innovation.
  2. Six Quick Tips to Improve the User Experience for Mobile Banking  Whether you’ve decided it’s time to create a mobile experience or are looking to improve the one you already have for mobile banking, remember these six quick tips to help ensure you are delivering the most useful experience for your users.
  3. The Convergence of Technology and the “Social Banking” Experience  As mentioned in a recent HBR blog post, many traditional forms of marketing have been tossed to the wayside. In response to these changes in corporate communications, financial services firms and banks must find new ways to connect with customers in an evolving and competitive marketplace.
  4. 6 Great Financial Services & Banking Technology Infographics  Who doesn’t like infographics? Infographics are not only engaging and easy to share via social media, but they provide data visualization for content that would otherwise be information overload.
  5. Social Listening Helps Banks Find Value in Information  One of the hottest terms in IT circles during the past 2 years has been “big data”. While many pundits will tell you that big data is all about processing data that has a combination of Volume, Velocity and Variety for everything from log file management to a replacement for data warehouses, big data’s practical uses for customer segmentation are much less nebulous.

Other than these top blog posts, Perficient curates a monthlty trends post which continues to be our most successful content on the blog. Did you see December’s “Top 5 Technology Trends in Financial Services” post? Are any of these technology areas part of your organization’s New Year’s Resolutions for 2013?


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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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