Customer Experience + Design

  Last year, I wrote about Proteus, the company behind the FDA-cleared ingestible sensor that helps monitor patients’ adherence to medication. At that time, the company was running clinical trials in the US, whereas in 2012, the company’s platform was already deployed in the UK. 

  If there’s one company that believes in the digital health revolution, it’s LEO Pharma. According to news sources and a press release from the Denmark-based company, last year LEO Pharma invested $3.4M in SkinVision, the developer of a mobile app that helps detect melanoma, a serious form of skin cancer. Simply snap a picture […]

Chris Cook joined our Google practice as a Solution Architect in 2013, arriving with over 25 years of IT experience, including technology deployments, network and security systems, and enterprise search solutions.  Chris has architected and deployed some of our largest and most complex Google Search Appliance implementations, including an aggressive project that indexed a multi-million document SharePoint repository and […]

  Most digital transformation initiatives begin with customer journey mapping, a process that helps fully understand the dynamics of your target customer and their behavior. Journey mapping connects the dots from your customer’s initial interaction with your brand, through their entire experience with your brand via multiple channels (e.g., website, mobile app, phone call, direct […]

Can you crack the code? If you are attending HIMSS16 this year, February 29-March 4, in Las Vegas, be sure to enter for a chance to win a HIMSS VEGAS VIP EXPERIENCE. Upgrade your Vegas experience with an additional $300 to spend on food, drinks, entertainment and more. Hurry, you must enter by February 22, […]

Tradeshows are an expensive, short-term way to talk to a small number of people who are mainly interested in freebies. Right? Well, only if you are doing them wrong. It seems like tradeshows adhere to a bizarre template of sorts: Get a booth. Put an ad in the brochure/event catalog or show email. Wait for […]

  Have you heard? Some retail establishments, in countries like the Netherlands, don’t accept cash anymore. As I mentioned in a previous post, digital money is making big waves – everywhere. While it’s starting to make a serious dent in the United States, the use of mobile payments are much more widespread in other countries. […]

  In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They now expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. 

For many years, People Search with the Google Search Appliance was essentially a glorified phonebook lookup.  Our customers could search for colleagues by name or title, and retrieve basic information like phone numbers or addresses.  Even the advent of ‘Expert Search’ did not tangibly change the situation — it just made the phonebook-style lookup easier […]

With all the devices and data, processes and people that exist, will all of these components become so intertwined that the digital world and physical world will become one? To what extent will engagement and analytical insights drive change throughout the value chain and in stores? Wil retailers be required to move beyond traditional legacy […]

HIMSS recently announced their Social Media Ambassadors for 2016 and the list includes some of the brightest and most enjoyable people to interact with on Twitter. Each person on the list brings a unique perspective on how healthcare can, and needs to, transform for patients, providers and consumers. The HIMSS Social Media Ambassadors for 2016 […]

  In the good ol’ days, walking in the clinic door and asking for a few minutes of a physician’s time was the main method used by sales reps to position a drug in the doctor’s mind. Physician outreach was, and still is, one of the most effective ways to penetrate the market with a […]