In a recent report, Forrester described why customer experience in the banking industry is incredibly important, possibly even more so than in other industries. “For years, we have watched power shift from companies to customers. In the age of the customer, customers can and do transfer their loyalty when they don’t receive the engaging customer […]
Customer Experience + Design
Hospital at Home: An Effective Model for Acute Care Patients
Remote patient monitoring has been implemented over the last few years in select use cases with varied success based on the level of patient and provider team engagement. A new model that is gaining widespread adoption is Hospital at Home, developed by Bruce Leff, professor of medicine at Johns Hopkins. Hospital at Home provides remote […]
Incoming Novartis CEO Looks To Disney For Inspiration
On September 4, 2017, Novartis announced that its current CEO, Joseph Jimenez, will step down from his role in February 2018. He will be replaced by Dr. Vasant Narasimhan, the company’s current global head of drug development and chief medical officer. The backgrounds of the two executives couldn’t be starker. Mr. Jiminez has very little […]
So You Thought the Internet of Things Didn’t Apply to You?
Wondering if this IoT business applies to you and your business? I’m sure you’re not alone, but this quick blog will hopefully start change your mind that it does. For more information, please click here to read “The Why, What and How of IoT – 50+ examples across 11 Industries.” The goal of this blog […]
Top 5 Pharma & Medical Device Blog Posts From September 2017
Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]
Using Healthcare Personalization to Delight, Engage & Empower
Consumers (including members and patients) recognize personalization gives them more enjoyable and relevant experiences online that help them accomplish their goals. Health plans and providers are now adopting personalization to create positive end-to-end consumer experiences on their sites, which in turn may increase engagement, improve loyalty, lower cost of service, and improve patient outcomes. For […]
5 Key Takeaways About Customer Experience (CX) In Life Sciences
The previous 12 posts in this series have taken us on quite a journey. We started by defining the term “customer” in the context of pharma and med device, discussed why “customer” and “customer experience” (CX) matter in life sciences, and rounded it out by walking through each of the seven dimensions of CX maturity […]
Website Accessibility: Why It Matters & How Your Site Stacks Up
With upcoming legislation around website accessibility, it’s time to take a serious look at how your website stands up to accessibility requirements. The WAI (Web Accessibility Initiative) categorizes web accessibility into three levels: A, AA, and AAA – from basic to most advanced. Proposed upcoming legislation is aimed at requiring mainstream institutions like financial, education and healthcare […]
How to Tie Event Marketing with Your Digital Experience
Every Fall, the calendars of marketing managers across the country fill up with invitations to conferences and trade-shows. Lured by the promise of sales, networking, swag bags, and more, many of these conferences bring together industry professionals to push forward thought leadership, new products, and ideas. Planning a conference is hard work, requiring the collaboration […]