Oracle

Tuesday’s schedule at Oracle OpenWorld 2015 includes a keynote from Thomas Kurian, Oracle’s president of product development, on Oracle Software Innovations. The presentation takes place at a time when we’re seeing some surprising statistics about cloud adoption. The big news is that Oracle is gaining new business from customers who are seeking cloud solutions. not […]

Oracle Policy Automation in 2 minutes! No, that is not a teaser. After watching a 2-minute demonstration of Oracle’s Policy Automation at Oracle OpenWorld 2015, it is clear that the potential of this tool is unlimited, and the impact on customer service is virtually unlimited. With useful applications in everything from healthcare to telecom, the […]

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers.  Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]

“Infinite choice is paralyzing, and exhausting to the human psyche,”  said Barry Schwartz in The Paradox of Choice.  This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]

Ross Stores used Oracle WebCenter Portal and Content for their intranet and wanted to drive more employee engagement. Ross Dress for Less has 1,259 stores in 33 states and is the largest off-price apparel and home fashion retailer. For their employees, they needed ways to support discrete business processes and provide access to information for […]

Oracle OpenWorld 2015 is underway, and we’re doing something special this year. Oracle OpenWorld takes place during National Breast Cancer Awareness Month, and Perficient is working with the Breast Cancer Research Foundation (BCRF) to raise awareness and funding during the conference. Our team has set up a tribute wall in our booth (1809), and visitors […]

David Le Strat, Oracle’s Senior Direct of Product Management presented the strategy and roadmap for Oracle’s Digital Experience products including WebCenter, BPM and Oracle Documents Cloud Service, Oracle Process Cloud Service and Oracle Sites Cloud Service.  Oracle’s strategy starts with the digital experience, but also includes agility and engagement and finally operational capabilities. Oracle shipped […]

Is it time to stop thinking about healthcare in terms of doctor visits? HealthIT News published an article posing this question recently in conjunction to the kick-off of the Patient Engagement Summit in San Diego. The article goes on to say that “healthcare” takes place in between visits, and away from the doctor’s office. Dr. […]

As strategic partners prepare to unveil their exhibits, Oracle CEO Mark Hurd will take center stage Monday morning to focus on the critical role of digital transformation for growing a business, regardless of industry. The keynote is expected to build on the previous night’s address by Larry Ellison on Oracle’s leadership in the cloud space. […]

Larry Ellison ends his welcome keynote at Oracle Open World on Sunday evening with Big Data. He announces 2 new cloud services from Oracle related to big data: 1. Big Data Preparation: A cloud product that serves to prepare, repair, enrich, govern and publish data before its ready for analysis. For instance if you are […]

In his welcome keynote on Sunday evening, Larry Ellison announces a set of new Oracle Products. The overall focus is the Cloud. Here is a summary of the new product announcements: 1. 2 new oracle cloud apps: Manufacturing and E-commerce in the cloud 2. New tool to build apps and easily extend any Oracle SaaS […]