Adobe

Calling all marketers that are new to Marketo! First of all, welcome to a whole new world of marketing automation. Maybe you’ve worked with providers such as Hubspot, ConstantContact or MailChimp, but it’s important to know that Marketo has a LOT to it – which is probably why you’re both excited and a bit nervous […]

Jörg Hoh recently wrote an interesting post on Content Architecture where he discussed how expensive JCR Queries could instead be replaced with targeted content structure traversals to allow finding relevant content without searching the whole AEM repository. Unfortunately, from a developer perspective, this means writing a fair amount of boilerplate code to traverse the AEM […]

The communication between your marketing and sales teams can be compared to the sync between Marketo and your CRM. If the sync between Marketo and your CRM is not 1:1, information becomes misaligned—database sizes might not match, record information may vary, etc. It causes marketing and sales efforts to be wasted. Communication is key. Whether […]

A video about the Apache Sling Service User WebConsole a new feature in AEM from Perficient/Digital that will make creating service users significantly easier for AEM developers.

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

Implementing proactive monitoring of AEM web applications using Sling Health Checks and Nagios when hosting through Adobe Managed Services.

The customer journey to conversion is becoming even more unpredictable, non-linear, and includes more cross-device touchpoints than ever before. Brands are often challenged with selecting the best media spend mix and have difficulty understanding the impact of each channel across the customer journey. As Adobe shared in its recent Attribution IQ Solution Partner Webinar, the […]

Out of the box logging configuration in AEM not cutting it for you? Check out what you can achieve with SLF4j’s MDC patterns.

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

Markdown is a light markup language with text-based syntax which can be converted to HTML, PDFs or any number of different styled formats. Markdown is a popular format for text-heavy content such as documentation, wiki content and comments as it is easy to maintain and read the content without the added complexity of including formatting. […]

I have a confession to make: in my heart of hearts I know JSP is better than HTL / Sightly. There I said it! whew, that’s a load off my chest! So why, besides my paradoxical Luddite tendencies, would I be so firmly convinced that a widely-panned, ancient technology to be superior to Adobe’s latest […]