Adobe

Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]

Utilizing unique personal and professional experiences, Atlanta-based Adobe marketing expert, Jay Jackson, excels in his role as the Director of Perficient’s Adobe Digital Marketing practice. Before Perficient, Jay held various customer marketing leadership roles. With over 20 years of experience aiding Fortune 500 companies to enhance customer satisfaction, drive organizational efficiencies and boost revenue, he […]

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

March is not just about the arrival of spring. It’s a celebration of women’s achievements, history, and ongoing societal impact. As we continue to recognize women this month, we’re excited to take the celebration to Adobe Summit 2024! Join us on Tuesday, March 6 for our Women in Digital Breakfast at the Grand Lux Cafe […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

The automotive and manufacturing industry continues to be heavily impacted by digital disruption while customer experiences and business models are being reimagined. So how do you modernize, innovate, and win in this increasingly competitive market? Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024 Perficient and Adobe are partnering at Adobe Summit 2024 to share […]

Multi-site manager (MSM) in Adobe Experience Manager (AEM) is a powerful tool for content authoring and publishing content across multiple domain sites and geographically distributed organizations. MSM helps content managers create a master copy named Blueprint, edit content in it, and roll out the content to actual site pages called Live Copy. Multi-Site Manager Use […]

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

I enjoy building websites using the Adobe Experience Manager (AEM) content management system. I also enjoy using JavaScript frameworks like Vue, React, and Angular to create rich web applications. Occasionally I get to do both. AEM provides a SPA Editor to facilitate building components for single-page applications. The SPA Editor enables front-end developers to produce […]

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

About the OpenAI Assistants API The OpenAI Assistants API allows you to build AI assistants within your own applications. An Assistant has instructions and can leverage models, tools, and knowledge to respond to user queries. The Assistants API is designed to help developers build powerful AI assistants capable of performing a variety of tasks. Different from […]