Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]
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Financial Services Marketing New Mandate: Driving Revenue, Not Just Reach
The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth. According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]
Trust Is the New Currency in Financial Services and Customers Are Setting the Terms
In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time. According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]
The Personalization Gap Is Hurting Financial Services, Here’s How to Close It
In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]
When AI Becomes the Gatekeeper of Your Brand Message
Search is no longer just about blue links and ten results per page. With the rapid adoption of Generative AI, consumers are increasingly turning to AI-written summaries to get quick, contextual answers without ever clicking through to a website. According to Bain & Company, 80% of consumers now rely on AI-generated summaries for at least […]
Closing the Gap Between Expectations and Experience in Financial Services
As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]
AEM and Cloudflare Workers: The Ultimate Duo for Blazing Fast Pages
If you’re using Adobe Experience Manager as a Cloud Service (AEMaaCS), you’ve likely wondered what to do with your existing CDN. AEMaaCS includes a fully managed CDN with caching, WAF, and DDoS protection. But it also supports a Bring Your Own CDN model. This flexibility allows you to layer your CDN in front of Adobe’s, […]
GenStudio for Performance Marketing: What’s New and What We’ve Learned
This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]
How Adobe is Powering the Future of Digital Experiences With AI
As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]
Perficient Earns Adobe’s Real-time CDP Specialization
We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]
Perficient Interviewed for Forrester Report on AI’s Transformative Role in DXPs
As artificial intelligence continues to reshape the digital landscape, organizations are seeking clarity on how to strategically integrate AI into their digital experience platforms (DXPs). In its latest report, The Impact of AI on Digital Experience Platforms, Forrester explores how DXP vendors are embedding AI agents to streamline experience operations and expand toolsets — from copilots […]
Perficient Quoted in Forrester Report on Intelligent Healthcare Organizations
Empathy, Resilience, Innovation, and Speed: The Blueprint for Intelligent Healthcare Transformation Forrester’s recent report, Becoming An Intelligent Healthcare Organization Is An Attainable Goal, Not A Lost Cause, confirms what healthcare executives already know: transformation is no longer optional. Perficient is proud to be quoted in this research, which outlines a pragmatic framework for becoming an […]