Content Marketing

Why You Should be Using the Principal Permissions View in AEM

Before AEM 6.5, we really only had one UI to manage user permissions.  That’s not to say we couldn’t go to the JCR directly and set ACLs, but the user admin screen was just simpler. For instance, take this example from the classic user admin console. Typically, this meant that we would check the root […]

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Your eCommerce Customers Are About to Change

There has been a lot of talk about what the ‘new normal’ will look like in a post-COVID world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

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Perficient and Blue Yonder Launch New Site with Improved CX

For over 30 years, Blue Yonder, formerly JDA, has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions. With more than 3,000 global clients, its solutions deliver immediacy, personalization and convenience ensuring their customers reap all the benefits of a truly modernized fulfillment platform.   6 Weeks to Launch Blue […]

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A Speed-to-Value Approach for Building a Furniture Ecommerce Store

Over the last decade, the furniture industry has been slowly enhancing its online presence and driving more sales through digital channels. In the last 3-4 years, that adoption rate has gone up, and more companies are accelerating the launch of an ecommerce website. It is estimated that in the coming years, furniture and houseware-related revenue […]

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How I Became A Perficient Blogger to Grow My Career

Perhaps one of the most exciting aspects of working at Perficient is the opportunity to contribute and grow within the company. I’ve enjoyed my role as a Talent Acquisition Coordinator since starting in November of 2019, but I’ve found additional professional fulfillment as a Perficient blogger. Since I started blogging for Perficient, I’ve built confidence, […]

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A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

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Broadening Our Sitecore Capabilities with Brainjocks

We are excited to share the news that Perficient has acquired Brainjocks, a leading digital consultancy with a strong Sitecore platform focus. Brainjocks is well-known in the Sitecore ecosystem for their outstanding skills and expertise. The team is a trusted advisor to leading Fortune 1000 customers, enabling them to maximize ROI through digital strategy, technical, […]

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Help! I Need a New Web Content Management System

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

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How Top B2B Marketers Build Experience Business with Content

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

Eric Enge and Eve Sangenito on Why A Lot Of Seos Get Content Wrong

A Lot of SEOs Get Content Wrong – Here’s Why #232

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

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Perficient Digital Partners with Optimizely for Experimentation with Personalization

We are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […]

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The Rise in Video Marketing

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

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