Content Marketing

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My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

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Visual Storytelling: Use Graphs & Charts to Your Advantage

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

5 Consumerism Tips for Healthcare

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

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9 Steps to Creating a Content Hub That Converts

People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]

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Visual Storytelling: Create Meaningful Gifs

Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]

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Visual Storytelling: Design Eye-Catching Graphics

Leverage Graphics to Showcase Your Digital Brand In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. However, with a myriad of creative […]

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[Guide] Digital Health Jump Starts: Build Payor/Provider Resilience During COVID-19

COVID-19 appears certain to be a long-term challenge, with successive, overlapping waves of surge and retreat. Healthcare providers and payors remain immersed in the pandemic. Deaths and hospital admissions are well above normal levels, requiring emergency response measures to manage and care for thousands of patients. Many questions, nuanced by geographic and demographic considerations remain: […]

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Why Cloning Pages in Sitecore May Not Be The Shortcut You’re Looking For

Oftentimes in my work with clients, we are asked a lot about shortcuts or ways to quickly and easily re-create content pages from their website that have complex layouts or are very labor-intensive. We discussed in a previous blog post how copying is not always the best answer. In this blog post, we’ll review why […]

The 5 Secrets of Conversion-Centered Content

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients of your organization. That means you need a plan behind each piece of digital content you […]

Why You Should be Using the Principal Permissions View in AEM

Before AEM 6.5, we really only had one UI to manage user permissions.  That’s not to say we couldn’t go to the JCR directly and set ACLs, but the user admin screen was just simpler. For instance, take this example from the classic user admin console. Typically, this meant that we would check the root […]

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Your Ecommerce Customers Are About to Change

There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

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Perficient and Blue Yonder Launch New Site with Improved CX

For over 30 years, Blue Yonder, formerly JDA, has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions. With more than 3,000 global clients, its solutions deliver immediacy, personalization and convenience ensuring their customers reap all the benefits of a truly modernized fulfillment platform.   6 Weeks to Launch Blue […]

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