Sharon Suchoval

Your weekly social media news in byte size pieces… The Bird is Leaving Its Nest The little blue bird that was born in March of 2006 is finally ready to fly. Twitter has filed for its IPO. With the company being valued at over $10 billion, this is one of the most anticipated public offerings […]

  It’s the week before Labor Day, but the world of social media is certainly not resting yet. I lot went on this week, so let’s jump in: Facebook Contests No Longer Require an App Facebook has a lot of rules when it comes to contests. The one that has always been a challenge for […]

  Marissa Mayer has been making headlines across the web for her efforts in trying to turn around the Yahoo! brand. In February a memo was sent to all remote employees telling them to report to work…in an office. In May, the internet was buzzing with the purchase of Tumblr. This month, Marissa Mayer was […]

Customers in both B2B and B2C markets use social media to learn about new products and to follow the brands they are loyal to. In turn, marketers are building their Social presence and attempting to connect with customers and prospects on social networks. The first rule of social engagement is to listen and learn. Many […]

Some marketers think that dollars budgeted for marketing programs during summer months are dollars better saved for the cool and cloudy days of another season. They reason that their customers and prospects are either 1) out on vacation; 2) cramming at work getting ready to go on vacation; or 3) buried because they’ve just come […]

Communicating effectively and efficiently with Customers and Partners is easier than ever with Salesforce Communities.  Communities can be established to meet many objectives and goals for marketing, sales, and service. But in order for your Communities to be successful, they require actively engaged members. Here are a few best practices and tips to ensure that […]

Type “customer engagement” into Google and you get almost 75 million results. The concept of customer engagement is not just the latest buzzword, but rather represents a transformative industry trend. What does customer engagement actually mean? There are plenty of definitions out there. But let’s look at this from a customer point of view—because one […]

Whatever industry you work in, whatever your department or area of expertise, cloud computing has established its presence. From retail to banking, from travel & hospitality to healthcare, organizations are using the cloud. And businesses are implementing cloud applications in functional areas from sales & marketing, to human resources, accounting, and enterprise resource management. Growth […]

Whether or not you’re a NCAA basketball fan, how can you not notice March Madness? How many of your colleagues pored over their brackets? How many commercials have you seen on television and online? How many headlines have you read? This annual sporting event is not just a basketball tournament, it’s an enormous national media […]

The Salesforce Service Cloud is helping companies provide stellar customer service across many channels. With the continuing growth of customer service access points, it’s important to have a comprehensive view of your entire spectrum of customer support. Whether it’s your call center, social media channels, email support, online communities, etc., insight into all of these […]

Dashboards are an excellent way to get a snapshot of how your organization is performing. Creating customized dashboards in Salesforce enables executives, sales and marketing professionals, customer service agents, administrators, and others to track and quickly view performance metrics.   Download FREE dashboards from the AppExchange There are numerous free options available on the AppExchange, […]

Companies have always collaborated internally on projects and issues. There is a long history of technology facilitating that collaboration. First there were face-to-face meetings, and then came conference calls with remote employees or partners. Soon instant messaging, videoconferencing and webinars became available.  Today, technology has expanded collaboration capabilities in ways unheard of just a few […]