Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing

If you’re making plans to re-platform your commerce business in 2017, you’re not alone. Fifty-four percent of eCommerce executives stated that re-platforming is a top priority over the next 12 months, according to Forrester. Choosing a feature-rich commerce platform that will help you achieve current and future business goals is important. However, you also need […]

Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation.  (Of course, you also have to have the right team in place to execute on the plan.) This analogy is also applicable for your digital commerce business. […]

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

By 2018, eCommerce will surpass 10% of total retail sales in the U.S., according to Internet Retailer, and this steady growth is expected to continue to 2020. In a recent webinar hosted by Magento, one of our digital commerce partners, I learned about the top trends that are influencing eCommerce growth: mobile, social, and global. […]

When evaluating digital commerce platforms, it’s important to establish baseline metrics around your customers, sales, and capacity. Setting these benchmarks will support another aspect of your business case – defining success metrics and key performance indicators. Step 4 – Outline success metrics and key performance indicators (KPIs) Success isn’t defined by time, costs, or how […]

Internet Retailer recently released its report, 2017 Leading Vendors to the Top 1000, which ranked Magento among the top eCommerce platforms in 30 technology categories. Most notably, Magento was ranked the number one vendor in the following categories: eCommerce platform Content management Mobile commerce Order management Additionally, Magento is the platform of choice among B2B […]

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

Whether you’re upgrading to a new commerce platform or choosing one for the first time, you need to closely evaluate the technologies that will help you achieve your objectives and grow your business. In a previous blog, we outlined the importance of establishing clear goals and objectives that focus on your customers and their experience. […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

When deciding to invest in a digital commerce platform, you have to take your future business growth into consideration rather than focusing solely on the technology to fill your current feature gaps. If you base your decision 100% on technology, how will this affect business goals, such as increasing revenue, reducing service costs, or improving […]