Donating online has played a role in fundraising for more than a decade, and its popularity with donors rises exponentially every year. In 2016, healthcare organizations experienced a 9.6 percent year-over-year increase in online giving, according to Blackbaud Institute’s 2016 Charitable Giving Report. However, overall giving decreased by 4.5 percent. Donations help fund new medical equipment, […]
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Hide and Seek: Reaching the Elusive Consumer
Every moment, consumers form micro-impressions that can make or break your business. Across multiple devices and moments, you need to engage customers with a consistent narrative. A truly great customer experience—one that feels completely integrated to your customer—requires harmony, no matter the channel, device or moment of need. But this isn’t easy. Not only is […]
Why You Have to Talk to Your Healthcare Staff to Tell Unique Stories in Your Healthcare Marketing
Creating unique, relevant content is becoming increasingly important, from search rankings to thought leadership, brand reputation, and beyond. But copying other organization’s content – even when not word for word – won’t help you stand out. That content already exists. As a content writer, I can’t just sit at my desk, Google for topics, and […]
Top Takeaways from Salesforce World Tour Chicago 2017
This June, I had the opportunity to attend the Salesforce World Tour – Chicago. For those of you who aren’t familiar with it, the World Tour is essentially a smaller version of Dreamforce, Salesforce’s biggest event of the year. It brings the latest technology, expertise and customer success stories all together in a regional “show” […]
5 Factors of System Integration: What to Keep in Mind
In the age of smartphones, self-driving cars, SQL-less databases and marketing driven by artificial intelligence, it’s easy to forget how old some of the tried-and-true software we interact with every day really is. You may be able to pay your credit card bill from your phone, but somewhere along the line, there’s a good chance […]
Robotics: The Pros, the Cons & the Results
Some call it the Fourth Industrial Revolution. We’re ushering in the age of automation technology, powered by software robots and artificial intelligence (AI). Today robotics are everywhere from agriculture to space, collaborating and seamlessly working hand in hand with human workers. In fact, it’s estimated that 1.3 million industrial robots will arrive in factories by 2018, and […]
The Rise of Connected Machines: Top Challenges & Predictions
In the early 2000s, a car that could diagnose itself and send real-time data to the manufacturer or to emergency services seemed far-fetched. So was a home device that could play music or order virtually anything online based on your voice commands. Also on that list of “crazy” ideas: an alarm clock that could notify […]
What’s Coming Next with Machine Data
A couple weeks ago, we experienced a flooded kitchen here at Sundog due to a faulty dishwasher. What if the dishwasher could self-diagnose the issue before it happened and automatically schedule maintenance with a field technician? Sound like science fiction? Actually, it’s becoming the new reality. Technologies like this are already present in our day-to-day […]
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10 Tips for Choosing a Healthcare Content Agency
Google the phrase “content writing,” and your search results will be full of agencies proclaiming they are the best at writing <<insert buzzword>> content for any industry. But how do you know which agency is best for your healthcare organization? How do you find experts who will make your content work for you? After working […]
Perficient Is a 2017 Salesforce Gold Partner: What It Means to You
At Perficient, we’re proud to, once again, be awarded the designation of Salesforce Gold Consulting Partner. While we’ve been a certified Salesforce partner since 2008, this elite classification puts us on the playing field with top partners across the world. It also validates the unique approach and complexity of the work we do. (Read more […]