“Infinite choice is paralyzing, and exhausting to the human psyche,” said Barry Schwartz in The Paradox of Choice. This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]
Mark Polly
Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.
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Blogs from this Author
Dressing up a Portal: Ross Stores Employee Engagement
Ross Stores used Oracle WebCenter Portal and Content for their intranet and wanted to drive more employee engagement. Ross Dress for Less has 1,259 stores in 33 states and is the largest off-price apparel and home fashion retailer. For their employees, they needed ways to support discrete business processes and provide access to information for […]
OOW 2015: Digital Experience and Engagement Roadmap
David Le Strat, Oracle’s Senior Direct of Product Management presented the strategy and roadmap for Oracle’s Digital Experience products including WebCenter, BPM and Oracle Documents Cloud Service, Oracle Process Cloud Service and Oracle Sites Cloud Service. Oracle’s strategy starts with the digital experience, but also includes agility and engagement and finally operational capabilities. Oracle shipped […]
Larry Ellison has his Head in the Cloud at Oracle OpenWorld 2015
Mr. Ellison talked on Sunday night at Oracle OpenWorld 2015 about the Cloud and how the industry evolved into the cloud from SaaS models. The Cloud is hot and Oracle’s Cloud is gaining momentum. He talked about other cloud competitors and only Microsoft is competing with Oracle at all three levels – IaaS, PaaS, Saas. Oracle’s […]
Intel Data Center Strategies at Oracle OpenWorld 2015
Intel’s CEO Brian Krzanich defined four areas of focus for their enterprise data center efforts. These are important areas for Oracle and Intel to get ahead of the market because of the exploding cloud and data landscape. Make it Easy The cloud will deliver great benefits, but why is it taking so long to transition […]
(New) Age Old Question: Does Customer Experience Drive Growth?
I’ve been really busy lately and missed a nice research report from Forrester back in July 2015. In the report Does Customer Experience Really Drive Business Success?, analyst Harley Manning presented lots of data saying basically yes. To start with, however, Mr. Manning presented several Customer Experience (CX) leaders who have tanked recently and CX […]
Digital Leadership Turns into Better Business Performance
We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards. Here are a few key points from the study: Digital leaders are more likely to have […]
Exploiting IBM Bluemix with IBM Digital Experience
John Boezeman with IBM talked at the last session of the IBM Digital Experience 2015 Conference about integration patterns using IBM Bluemix. Bluemix is a cloud based development and runtime environment that makes it easy to create and deliver services for the API economy. The services can be consumed by any system, including IBM Digital […]
Leveraging Digital Experience and Marketing
When we talk about Omni-Channel Marketing, we want to integrate marketing automation tools – campaign management, segmentation, etc – with Digital Experience platforms. IBM has a complete suite of tools in marketing automation, content analytics and digital experience. In this session at the IBM Digital Experience Conference, Connie Triassi, Angela Caruso and Bryan Daniel talked […]
Richer, More Personalized Customer Experiences for an API Economy
At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about how the API economy is affecting legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the […]
Richer, More Personalized Customer Experiences for an API Economy
At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: […]
Great BI Experiences with IBM Cognos, SPSS and Digital Experience
Pankaj Bose spoke at the IBM Digital Experience 2015 conference about how IBM Cognos, Digital Experience and SPSS can be integrated together for a great Business Intelligence Experience. Typical business challenges include: How to build, run and manage a mobile, cloud and social solution Complexity of great experiences Lack of centralized storage and poor, incompatible […]