Mark Polly

Peter Schwartz is SVP for Strategic Planning at Salesforce and is a futurist. Today he spoke about a profound change in our world he expects to see, where every object we make is about to come alive with intelligence and speech.  This is not specifically about Salesforce, but more about general future trends. Peter showed […]

Joshua Newman, Chief Medical Officer hosted the Health and Life Sciences kickoff keynote session at Dreamforce 2016 about how companies are using Salesforce to innovate, make decisions, manage patient and member journeys, and connect the entire healthcare ecosystem. There were a lot of people attending this session, which is an indication of the amount of […]

Do you want to find out what Salesforce and other thought leaders see as emerging and digital technology trends?  At Dreamforce 2016, Kartik Chakkarapani, the Emerging Trends Track leader hosted a session with Peter Coffee, VP for Strategic Research at Salesforce, Kevin Brady, Chief Digital Officer at Cisco, and Dion Hinchcliffe, Chief Strategy Officer at […]

Here at Dreamforce 2016, Salesforce is touting their new “Einstein” set of Artificial Intelligence tools. At its heart, Salesforce Einstein has four tenets: Discover patterns in data Predict what these patterns mean Recommend actions based on the predictions Automate the execution of recommended actions I just attended a short session with Salesforce where they displayed […]

Whenever an organization considers moving systems to the “cloud”, the first question that comes up is: “What about security?”  This is an extremely important question and is almost always a showstopper for people new to the cloud.  If you move data to the cloud and don’t consider the consequences of not complying with industry and […]

Ninad Minelkar from Perficient presented a case study at IBM Amplify about Omni-Channel Order Management at National Geographic.  National Geographic is a global organization which provides 11,000 grants to scientists and do global outreach to 450 million people in 171 countries.  They send out 25 million catalogs per year as part of their commerce. National […]

    Phani Kanakala, Florida Blue’s Web and Mobile Manager and Glenn Kline, Principal at Perficient spoke at IBM Amplify about Florida Blue’s transformation of their customer experience.  A dinosaur video clip started the talk and Glenn related how companies are either going to be a digital predator or digital prey.  If you are a […]

  At IBM Amplify, James McCormick, a Principal Analyst at Forrester discussed how to use Digital Intelligence to optimize your customer experiences. First, James defined what is Digital intelligence – its just digital analytics, which is really just web analytics. The age of the customer is upon us, brought on by the winds of digital […]

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

Another hot topic at the IBM Amplify 2016 Conference is experiential commerce.  This really focuses on the customer’s experience during their engagement with your brand.  The Color Run is a 5k running event that has become the largest event series in the world.  The “experience” during the run is what the runners are after and […]

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]