Mark Polly

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

Adobe kicked off Adobe Summit 2017 with a Business Partner Day. Several Adobe executives spoke about Adobe’s growth over the past few years, the strategies they have in place and recent performance numbers. Adobe embarked on their cloud strategy back in 2011 and in 2016 Adobe had 20% YoY increase in revenue. In their Marketing […]

You are probably thinking, how could we possibly tie Adobe Experience Manager and Amazon Alexa together? AEM is obviously great at managing a website and delivering content to several channels, including mobile and kiosk. Amazon Echo is a voice-activated device where we can talk to Alexa and she answers back by playing music and buying doll houses. There […]

Did you hear enough about digital transformation in 2016?  Besides the U.S. presidential election, digital transformation was a big topic for a lot of companies.  Now that we have entered 2017, is digital transformation a fad, or is there more to come? According to Adobe, digital transformation will be a hot topic again in 2017! […]

Facebook has long been an icon in the world of digital transformation.  I can’t remember all the conversations I’ve had with business people who want a solution that is “like Facebook” even when they don’t really know what that means.  Facebook was one of the original companies that demonstrated to all of us the importance of consumerism […]

During Dreamforce this week, Salesforce officially announced Salesforce Einstein, the company’s new artificial intelligence layer built into the platform. At the Salesforce Einstein keynote, Salesforce pushed the idea that anybody can be a data scientist because the platform has intelligence built right in. John Ball, the SVP & GM of Salesforce Einstein MC’d the session. John […]

Salesforce and Google are working to “assist” us a work. Tom Holman from Google, Daniel Chang and Sriram Iyer from Salesforce, and Greg Malpass from Traction on Demand presented a session on the topic at Dreamforce 2016. Tom is the product manager for Google G Suite, which Google just announced, but really is a rebranding and […]

When we think of the Salesforce Community Cloud, we traditionally think of a partner portal or an external-facing community. Salesforce is positioning the Community Cloud for employees. Key attributes of this vision are similar to what we expect as consumers. They include: Relevant, up-to-date information Effortless access to systems and apps Open, transparent collaboration Ability […]

I mentioned the Zurich partner community in one of my previous Dreamforce blog posts about the Salesforce Community Cloud Keynote. Here, I’ll dive deeper into the details of a presentation dedicated to financial services partner communities. Kimberley Zatlyn from Salesforce started the session and reiterated the same statistics that were presented in the keynote presentation. Paul […]

Salesforce presented a Dreamforce 2016 keynote today that introduced updates and plans for the Marketing Cloud. In the first image below, Salesforce shows the underlying structure of the Marketing Cloud. Marketing Cloud is really trying to get to 1:1 marketing, and the announcements this week are all geared toward that. A big announcement from Salesforce today was […]

The Community Cloud keynote at Dreamforce 2016 presented tons of great insights from some of the world’s leading companies. Here are some statistics on Community Cloud: 90 million members on Community Cloud in 3 years 10K active communities 240K Chatter networks In 2016, Community Cloud delivered more than 100 new features. What are these people doing with […]

Craig Wright from Salesforce’s Innovation Technology Center presented a case study on Digital Transformation at Barclays. Criag started the session talking about what is the Digital Wave. Evidence of the Digital Wave can be seen from companies spending  2.1 trillion dollars on digital transformation. 27,000 digital health apps exist on the Apple AppStore.  In terms of […]