Michael Porter

Thanks to Kara Whitlow for pointing me to this article. When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social […]

Here at the American Health Insurers Digital Experience Conference (AHIP), Jeff Cribs of Gartner and Ang Sun of Cambia Solutions gave an interesting presentation on AI trends to Watch in 2018. Example: the imageNet large scale challenge. Over the last 7 years it’s improved. in 2010, there was a 30% error rate. Today, Microsoft and […]

Google likes to put interesting statistics.  While you can’t plan your business around this stat, you can see where the market’s going and what you need to do in your own digital channels. Reminder It’s one thing to say the personalization makes a difference but what does it really take?  Here are some thoughts that […]

OK, it’s not really versus because in many cases, AI will enhance the work doctors and surgeons are doing. But that said, we should monitor just how good AI is getting in the healthcare world.   Given the complexity of these scenarios, you can see how this would extend to other industries.  All that said, ieee.org […]

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

The video below highlights the resulting experience from using the Sitecore Experience Cloud rather than all the features, but it’s a good way to think about it. For all you geeks in the crowd, pay attention to the link URL and look at the SC_camp id. Sitecore is following their own best practices on this […]

Microsoft Cognitive Services provides a wide range of cool tools. They are all available via API. Sitecore continues to evolve. It’s no longer just a content management system. It’s evolving into a content learning system. The Sitecore Symposium 2017 presenter took an image and uploaded it and had it analyzed. It understood that it was […]

Mayo Clinic stood up two separate websites on Sitecore Commerce. Ravi Nadimpally, a solutions architect at Mayo Clinic, participated in the presentation. Commerce and a hospital you say? It has to do with health newsletters and other books and services. It’s a relatively small site but it plays into Mayo Clinic’s superb brand and the ongoing […]

Atlantis, The Palm, Dubai strives to deliver its guest an endless array of bucket-list experiences with a huge amount of rooms, more than 20 restaurants, and other resort options. Of course, they need a platform to match and to provide a personalized omnichannel experience. Hershna Langworth, Director, Online Marketing, Christopher Pascoe, Manager, Online Marketing, and Ravini […]

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]