Keith Tomatore

With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]

Connected vehicles are no longer the future. They have become the present. This year, our team is conducting connected products research in which we are collecting insights from consumers, commercial end users, and manufacturers. The reason? Almost every manufacturer is working on providing connected products and solutions for both their consumers and their businesses operations. […]

There is an untapped potential for automotive loyalty programs, and we are living in an era where customer loyalty is more fleeting than ever. Until now, the relationship between OEMs and customers has been largely transactional. A customer buys a car, and the interaction ends there until the next purchase cycle—typically five to ten years […]

It is an honor and privilege to impact another person and make their lives better with more opportunities, and the Time for the Children Event Gala in Detroit is one of the greatest examples. I was able to attend this event last week with my colleagues and support an organization called Friends of the Children […]

The Marconi Automotive Museum in Southern California was the perfect backdrop for our roundtable event, during which we discussed the evolution of brand loyalty with leaders from several of the world’s most influential automobile manufacturers.  This is an important topic for the automotive and mobility industry, one that is front and center as emerging technology […]

Last week, I had the privilege of attending our Accelerate Conference in St. Louis where I learned that Perficient’s secret sauce is really our people. We are a global digital consulting firm competing against the largest consulting firms in the world – and yet, we stand out. We heard from a couple of our largest […]

For the second year in a row, I spent an evening with my colleagues at the University of Michigan’s Ford Robotics Center in Ann Arbor to celebrate MRacing’s unveiling of this year’s EV. It did not disappoint – it was a beauty, designed with the look and feel of a Michigan football helmet, including the […]

This is a very personal blog for me, but I think it is important to write from the heart.  I am a huge believer that each experience we have shapes our lives and our thoughts.  A few years back while I was at Global Team Blue, I had the privilege of working with the Ford […]

When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. Last week, I returned to the Shinola Hotel to meet with a new group of industry leaders – this time, we discussed brand loyalty and emerging trends and technology.   Everyone Should Take the Wheel of Loyalty  Loyalty is […]

It’s best to learn from our past in order to prepare for the future. As part of that practice, let’s review what happened in the last quarter of 2023 for the automotive industry, and make some predictions on what we can expect for 2024. Gas Prices at the Close of Q4, 2023: Hawaii               $4.68    […]

Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!   On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our […]