I was given the opportunity to partner with my colleague David Stallsmith to present at B2B Connect in San Diego, CA. We were thrilled to participate in this invite-only conference and host our session, “How to Prioritize Your Direct-to-Consumer (D2C) Capabilities: What Should I Do Now vs Next?” We summarized why D2C is important to […]
Kevin Espinosa
Kevin Espinosa is a Director of Strategy & Innovation at Perficient. He has 33 years of experience at Caterpillar Inc, where he was the Digital Marketing Product Manager. He specializes in digital transformation, digital marketing, architecture strategy, platform selection, and brand/partner strategy.
Blogs from this Author
Manufacturing Trends Redefining the Industry in 2024
Over the last year, I’ve witnessed significant changes transforming the manufacturing industry. One driver of this change – which won’t surprise you – is artificial intelligence (AI), and it is the most influential force shaping both professional and personal lives. However, AI isn’t the only noteworthy trend manufacturers need to focus on. As I collaborate […]
Perficient’s Deep Industry Expertise Recognized Through Our Work with Leading Manufacturers
Amid the rapidly changing landscape of manufacturing, companies around the globe are working to better position themselves by adopting Industry 4.0 strategies, implementing digital twin technologies, evaluating sustainability, and initiating reshoring. As part of the manufacturing industry, automotive companies specifically are undergoing a massive transformation driven by electrification, connectivity, autonomous driving, and subscription services. All […]
What Should You Do With Your Connected Products Data?
As the world embraces the Internet of Things (IoT) and artificial intelligence, the amount of data generated accelerates exponentially. The question is, what do we do with all this data we’ve captured? The answer goes further than being able to store and manage it – companies need to also understand how to utilize it. Connected […]
From Assembly Line to AI: How Generative AI Is Transforming Manufacturing
Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]
Emerging Manufacturing Trends: Stay Ahead of the Curve
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]