When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]
Kenzie Caldwell
Blogs from this Author
The Secrets Behind Marketo and Salesforce’s Complicated Relationship
It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. In fact, a Forbes article noted, “According to Salesforce (registration required), 67% of marketing leaders rely on marketing automation and 21% plan to implement a new marketing automation platform in the year […]
To Delete or Not to Delete
When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]
How to Append Data to a Field in Marketo
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Appending data to a field in Marketo allows you to store historical data in a legacy field so that […]
How To Pre-Populate the Subject Line and Body in Mailto-Generated Emails
It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]