The era of single-channel marketing is over. Marketing professionals now have access to several touchpoints via diverse mediums. In order to provide the best experience, customers also expect businesses to use all of them. By enabling you to communicate with customers—and potential customers—in real-time with pertinent and persuasive messages, SMS marketing can be a useful […]
Jude Ruphus
As a thought leader in MarTech, Jude guides customers in ecommerce, manufacturing, and retail domains through key practices such as CRM, marketing automation, and analytics. As a MarTech Solution Consultant and Customer Experience (CX) Strategist, Jude brings a wealth of hands-on experience to the table, including expertise in platforms such as Salesforce Marketing Cloud, Klaviyo, and Acquia Campaign Studio. With over 10 years of marketing technology operations experience, Jude has a proven track record of success working across various campaign channels, including email, mobile, social, SEM, and digital marketing.
Blogs from this Author
Revamp Your Email Marketing Program with 5 Groundbreaking Features in SFMC Spring Release ’23
Salesforce is committed to delivering innovative solutions that meet the evolving needs of marketers. Their product releases that come out periodically talk about the new and improved functionalities designed to enhance the customer experience and streamline marketing processes. SFMC Spring Release ’23 took place just sometime back and brought to the forefront ground-breaking features and […]
Marketing Automation: Best Practices for Your Business Success
Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities. Employees are freed to work on higher-order issues when repetitive jobs are properly handled by automation […]
6 Salesforce Service Cloud Features to Deliver Exceptional Customer Service
Make Every Interaction Count! Jenny was excited to try out her new fitness tracker. She researched, read reviews, and finally settled on the perfect one. But when it arrived, she realized that it was defective. She tried troubleshooting it herself, but nothing worked. So, she called customer support. The first representative she spoke with was […]
“Just send me a WhatsApp!” How Can Salesforce WhatsApp Integration Benefit Enterprises? – Part 1
Picture this (Also, metaphorically, you link it with your department): You are working remotely as your office is testing the hybrid workplace model when your VPN connection suddenly fails, causing a delay in sending an important email to a client. Attempts to contact the IT helpdesk are unsuccessful as they also work remotely. A ticket […]
How Salesforce Marketing Cloud Helps You Personalise Marketing at Scale
What is the most important objective of a business? The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing. A […]
Salesforce Experience Cloud: A Powerful Solution to Manage Customer, Partner, & Employee Communities
Backdrop: The year 2021 saw enormous global upheaval and transition. The need to move to the digital world has never been more imperative than the pandemic. There was a paradigm shift in the digital ecosystem. In April 2021, Salesforce changed its Community Cloud for a more modern service. So, Salesforce built an exciting alternative. This […]
July 1, 2023: End of Universal Analytics and Beginning of Google Analytics 4
Why Migrating to Google Analytics 4 (GA4) Should be a Priority “Often, when you think you’re at the end of something, you’re at the beginning of something else.” Fred Rogers There has already been a lot of buzz and panic around Google Analytics 4, but we’d like to offer you the highlights of what this […]