The era of single-channel marketing is over. Marketing professionals now have access to several touchpoints via diverse mediums. In order to provide the best experience, customers also expect businesses to use all of them. By enabling you to communicate with customers—and potential customers—in real-time with pertinent and persuasive messages, SMS marketing can be a useful […]
As a thought leader in MarTech, Jude guides customers in ecommerce, manufacturing, and retail domains through key practices such as CRM, marketing automation, and analytics. As a MarTech Solution Consultant and Customer Experience (CX) Strategist, Jude brings a wealth of hands-on experience to the table, including expertise in platforms such as Salesforce Marketing Cloud, Klaviyo, and Acquia Campaign Studio. With over 10 years of marketing technology operations experience, Jude has a proven track record of success working across various campaign channels, including email, mobile, social, SEM, and digital marketing.