Heather Bowman

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Oracle Mobile support while being present at Oracle OpenWorld.  Most consumers are now armed with a mobile device wherever they go but especially when entering a retail store.  These consumers are highly informed and expect associates that they interact with to know as much or […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about a keynote speech focusing on Customer Experience at Oracle OpenWorld.  Companies must understand their consumers – they why’s, where’s, when’s and how’s of the shoppers journey.  Customer experience not only pertains to the actual experience itself, but everything that makes up your product or brand […]

Brick-and-mortar vs. the Amazon’s of the digital space…How are brick-and-mortar stores going to survive in what has become a digital era?  Stores still provide a very strong foundation of retailing with majority of sales occurring within the actual store.  But in order to stay competitive, stores need to provide a relevant and unique experience for […]

The digital age has forever changed the way consumers purchase products and services.  Even though it would seem that we, as consumers, are living in an age where the digital space seems to dominate the shopping process, the internet is not the sole source of consumer and retail goods. So it would seem that the […]

If you love Apple as much as I do, then you are definitely tired today.  Why?  Because you were one of the people who got up early this morning (2am CST) and wait for Apple and cell providers to accommodate the heavy flow of consumers wanting to pre-order their new iPhone!  So now that the […]

If you are like me, then you were waiting with bated breath for today’s announcement from Apple regarding their latest technology.  Apple revealed the iPhone 6, iPhone 6 Plus, Apple Pay and the wearable technology that everyone was waiting for, the Apple Watch.  Apple has revolutionized technology over the decades and with today’s reveal of […]

As the connected consumer evolves, demands and expectations continue to rise, and trends rapidly change.  Connected Consumers use the power of information to drive prices down, yet still demand a high level of service.  Retailers must utilize and analyze complex data to understand insights, customer service expectations and responses that will supersede the expectations of […]

What would you say if I told you that the Internet was not the first channel of that gave consumers a more convenient and automated way to purchase and obtain consumer goods? The Internet has given consumers a lot of power in regards to researching products, purchasing habits, and delivery options. It has provided consumers […]

If you have been on the internet at all in the past few weeks, especially Facebook, then you most likely have been inundated news, posts and videos regarding the ALS Ice Bucket Challenge.  The internet has been streaming with videos of people dousing themselves with ice water and in turn, challenging their friends and family […]

The roles of selling and marketing to consumers have drastically evolved in recent years.  Advances in technology have significantly altered how retailers and consumer products organizations interact with consumers as the need for convenience and personalized connection have become top priority in this increasingly digital, mobile and social purchasing landscape. To meet these expectations, companies […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Hilton’s unveiling of their new customer experience initiative via the mobile channel.  It will enable consumers to utilize their smartphones to check in, view floor plans to select the rooms they would like, submit special requests (ie. room service), etc.  Hilton recognized that their […]