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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

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How to Get an Influencer to Write for You

When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get […]

Hereswhy

Why Enterprise SEO Is So Challenging – Here’s Why #97

These are the voyages of the starship Enterprise SEO. It’s continuing mission: to explore strange new algorithm changes, to seek out new ranking opportunities, to boldly go where no SEO has gone before! If you’re involved with SEO at a large company, you face a unique set of challenges. In this video from our Here’s Why […]

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Google Penguin 4.0: Living With A Kinder, Gentler Penguin

Has our beloved (or more often, feared) Penguin come in from the cold? On September 23, 2016, after an over-two-year wait, Google finally released the much-anticipated Penguin 4.0 update. They had promised that this update would be different from all previous updates, and it’s looking like that promise was kept. Not only that, but 4.0 […]

SEO
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Google Indexing of Twitter Appears to Be Declining

At Perficient Digital, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post, you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions […]

Hereswhy

Why Only Two Search Ranking Factors Really Matter – Here’s Why #95

It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just two things you’ll be way ahead of the competition already. Click the video below to find out what those are! Don’t miss a single episode of Here’s Why. Click the subscribe button […]

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7 Strategies for Enterprise SEO Success

“Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receive a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew […]

SEO
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Shopping and Finance Apps: What Do People Care Most About?

  We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, […]

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Pubcon Keynote with Gary Illyes and Eric Enge

RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes […]

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How to Implement a NoIndex Tag

NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to […]

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How to Implement Hreflang Tags

Full Transcript Today I am going to explain how to implement Hreflang tags, and when you should use them. What Are Hreflang Tags Used For? Hreflang tags are useful when you have different versions of your website targeted either for different languages or different countries. The simplest use case is when you have translated versions […]

Hereswhy

Why Links Are Still a Powerful Ranking Factor – Here’s Why #82

As Google becomes more sophisticated in evaluating content and relevancy, are links to your pages becoming less a priority? We have the data from a massive study. Find out what we found out in our latest entertaining and informative Here’s Why video! (Full transcript and links mentioned below the video) Don’t miss a single episode […]

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Are Links Still a Powerful Ranking Factor? (New Study)

  As seen in… [clearfix] Are Links Still Important for SEO? UPDATE! See our latest version of this study at Do Links Still Matter for SEO in 2017? You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over […]

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