Skip to main content

Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

Connect with Elizabeth

Blogs from this Author

The 2020 Imperative: Reaching the Connected Consumer

Our Consumer Products and Retail Director, Peter Brandt,  was featured in Consumer Goods Technology’s “2014 Review and Outlook Report” last month and was asked to look into his crystal ball and tell readers: “What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?” Similar to the retail […]

Liferay Adds E-Commerce Functionality to Marketplace

Over on our Portals blog, Michael Porter shared an announcement from Liferay. They have extended the value of their open source portal with  e-commerce functionality for built-in transaction  and payments processing. Liferay Marketplace is the worldwide distribution channel for Liferay-compatible apps designed to provide greater access to enterprise applications for Liferay users. Now with e-commerce features, […]

Top 5 FinTech Trends March 2014

Top 5 Financial Services Technology Trends – March 2014

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Retail Trends 2014: #10 – Amping Up the In-store Experience

Is the physical store dead in retail? Absolutely not. However, it is safe to say that the future of brick and mortar retailing will look very different as the physical store undergoes an incredible metamorphosis. The ongoing consumarization of digital services and experiences is poised to take over the in-store experience for retailers. According to Retail Systems […]

IBM Connect Features TD Ameritrade’s Social Business

There’s been a lot of buzz on Twitter this week around IBM Connect. The Perficient IBMers and Portals, Web Content and Social team are in attendance at IBM Connect and actively blogging about some of the sessions highlights at the show. One of the biggest stories out of the financial services and banking industry there […]

NRF: Using Technology to ‘Get Connected’ in Retail

Information will be the basis for competitive advantage so make it everything you do. A decisive theme conveyed during a number of sessions at NRF for retailers has been the demand for knowledge automation. Ginni Rometty set the tone with a call to arms during the IBM Keynote. Whether it’s uncovering new sources of information […]

Retail Trends 2014: #6 – Mobility Convergence

Mobility Convergence Mobile continues to transform retailing as digital technology not only alters the way in which the Connected Consumer shops but who controls the relationship. From social interactions and marketing to commerce and in-store experiences, mobile technology will be the bridge that connects digital and physical shopping experiences for retailers as they strive to […]

Retail Trends 2014: #2 – Personalized Shopping for the Connected Consumer

In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]

Retail Trends 2014: #1 – Social Commerce & Marketing Take Center Stage

What better way to start off our retail technology blog than by doing a run down of our predictions for the top 10 retail technology trends for 2014! Be sure to bookmark our blog as we unveil and discuss each of these prevalent trends heading into next year to help your organization prepare for the […]

The Consumer Will Dictate Retail’s IT Spending in 2014

Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments […]

Will Banking CMO and CIO Collaboration Be Critical in 2014?

CMSWire and a peer from our Portals and Social Business practice both shared a pretty cool infographic from Gartner that illustrates the need for CMO and CIO collaboration to define an organization’s digital direction. I thought I’d put it into context though for the financial services industry with a brief post. The topic of customer […]

Exploring Social Connectivity in Retail Banking

A Perficient colleague in our Portals and Social practice, Brendon Jones, posted a blog yesterday, “Re-energizing the retail banking experience” which talked about the shift in retail banking towards the use of social technologies to deliver value in mobile services for money management. As the McKinsey Quarterly source he mentioned referenced, social networks have become mainstream with […]

Load More