Experience Design

The Consumer Will Dictate Retail’s IT Spending in 2014

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments in technology over the next five years.
One area where retailers will continue to invest heavily is e-commerce. Top Retail Technology Investments

“At the end of the day, e-commerce is not only expected by consumers, but it drives incremental revenue, leads to increased customer satisfaction and loyalty (when done right), and in many cases even becomes a primary sales channel. Respondents to Gartner for this report also described e-commerce technology as enabling “transformational change to the business.”

To read more of where IT spend will happen in retail, check out this summary of Gartner’s survey findings on our IBM blog.

 

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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